Behind the Scenes: Shooting Car Ads for Toyota with Photographer Dave Hill

Photographer Dave Hill released this behind-the-scenes video that documents a recent advertising photo shoot for the Japanese carmaker Toyota. Hill shows us how various elements of the photographs are first taken then composited together in postproduction.

Shooting with a Hasselblad H4x and Phase 1 IQ 250 digital back, Hill composed, shot, and combined multiple photos to turn a small group of extras into a bustling parade scene.

Hill also employs tricks to get the reflections on the Toyota Camry just right and to make sure that the confetti from the canon shows up clearly.

Parade

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Night Market

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You can find more of Hillís work on his website. If youíre interested in seeing more of his behind-the-scenes videos, check out his Tumblr page and this Vimeo album.

(via ISO 1200 via Fstoppers)


Image credits: Photographs by Dave Hill/Intertrend, and video by Brandon Lippard

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