Behind the Scenes: Shooting Car Ads for Toyota with Photographer Dave Hill

Photographer Dave Hill released this behind-the-scenes video that documents a recent advertising photo shoot for the Japanese carmaker Toyota. Hill shows us how various elements of the photographs are first taken then composited together in postproduction.

Shooting with a Hasselblad H4x and Phase 1 IQ 250 digital back, Hill composed, shot, and combined multiple photos to turn a small group of extras into a bustling parade scene.

Hill also employs tricks to get the reflections on the Toyota Camry just right and to make sure that the confetti from the canon shows up clearly.




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Night Market



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You can find more of Hillís work on his website. If youíre interested in seeing more of his behind-the-scenes videos, check out his Tumblr page and this Vimeo album.

(via ISO 1200 via Fstoppers)

Image credits: Photographs by Dave Hill/Intertrend, and video by Brandon Lippard

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