SX520 HS
SX520 HS
SX520 rear
SX400
SX400 rear

Canon has introduced a pair of budget-friendly superzooms: the PowerShot SX400 IS and SX520 HS. These cameras have 24-720mm and 24-1008mm equivalent lenses, respectively. The SX400 sports a 16MP CCD and 720p video, while the SX520 uses a CMOS sensor (likely BSI) that can produce Full HD movies. Canon claims that autofocus performance has been improved on both models compared with their predecessors. You’ll be able to pick up the SX400 IS in August for $249.99, with the SX520 HS following in September for $399.99. 

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Press Release:

Latest PowerShot Cameras Deliver Super-Zoom Reach And Creative Imaging Features To Inspire Endless Photographs And Videos

With an Impressive 42x and 30x Optical Zoom, respectively, Canon’s new PowerShot SX520 HS and PowerShot SX400 IS Digital Cameras Provide High-Quality Imaging Tools to Meet Varying User Needs

MELVILLE, N.Y., July 29, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new compact, super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS digital cameras. Designed to give users the versatility and telephoto reach they need to capture subjects from far distances, these new cameras are packed with impressive features. The new PowerShot SX520 HS digital camera includes a high-powered 42x Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the PowerShot SX400 IS digital camera allows photographers to capture the moments that mean the most to them quickly and easily, even at long range.

“Our goal is to provide people who are passionate about photography with the imaging tools they need to capture the moments that inspire them,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “The PowerShot SX520 HS and PowerShot SX400 IS digital cameras offer users features that help produce high quality-images and video with ease allowing them to capture their most creative shots.”

The PowerShot SX520 HS Digital Camera
Building on the features of the PowerShot SX510 HS digital camera, the PowerShot SX520 HS digital camera incorporates a 42x Optical Zoom with Canon’s Optical Image Stabilization, ideal for active families that want to take high-quality close-up shots of their children’s soccer game or dance recitals. In addition to featuring a powerful optical zoom range, the SX520 HS digital camera combines a 16 Megapixel High-Sensitivity CMOS sensor and Canon’s DIGIC 4+ Image Processor to create the Canon HS SYSTEM allowing for excellent low-light performance.

Giving users the ability to capture life in motion, the camera features a dedicated movie button so users can easily record 1080p Full HD video utilizing the camera’s full 42x optical zoom capability. The camera also features an enhanced grip for added handling comfort. Additionally, the camera’s Intelligent IS automatically chooses from one of eight modes to help optimize image stabilization for virtually shake-free images in various shooting conditions. The camera’s High Speed AF allows users to achieve fast autofocusing speeds to help capture every shot with ease. The PowerShot SX520 HS digital camera’s advanced Zoom Framing Assist feature intelligently controls the lens, making it easy to locate the main subject by zooming out, and then zooming back in quickly and automatically for dramatic close-ups with face detection where applicable.

Upgraded from its predecessor, the PowerShot SX520 HS digital camera features Canon’s Creative Shot mode that uses a combination of lighting, color and composition from the original image to create unique, artistic images. Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video without the need to switch modes, making it possible to take beautiful images and video in a variety of situations. The Hybrid AUTO mode featured in the PowerShot SX520 HS camera creates a beautifully stabilized HD video clip (up to approximately four seconds) every time a user shoots a still image, then compiles the clips into a single movie that forms a “highlighted reel” for the day. This new camera is equipped with a built-in mini-HDMI port that makes it easy to connect to an HD TV set at home or on the road so everyone can comfortably enjoy viewing the footage.

The PowerShot SX400 IS Digital Camera
With a compact design and a powerful 30x Optical Zoom range with Optical Image Stabilizer, the PowerShot SX400 IS digital camera is a versatile camera that can be used daily anytime, anywhere. The 16 Megapixel CCD sensor and DIGIC 4+ image processor combine with Canon’s Intelligent IS system to provide users with outstanding functionality, while the updated grip design improves handling comfort. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 32 pre-defined modes for still shots and 21 scenes for video.

The PowerShot SX400 IS digital camera is always ready for action with a dedicated movie button to easily stop and start recording 720p HD video. Additionally, like the PowerShot SX520 HS camera, the PowerShot SX400 IS camera can record even far distances through the use of the camera’s full 30x zoom range. The PowerShot SX400 IS digital camera’s High Speed AF, upgraded from the previous model, helps to reduce lag time so that the perfect shot can be captured quickly and with ease.

Pricing and Availability
The PowerShot SX500 HS digital camera will be available in September 2014 for an estimated retail price of $399.99.

The PowerShot SX400 IS digital camera will be available in August 2014 in black or red for an estimated retail price of $249.99.

Canon PowerShot SX400 IS / SX520 HS specifications

  Canon PowerShot SX400 IS Canon PowerShot SX520 HS
Price
MSRP $249.99 $399.99
Body type
Body type Compact
Sensor
Max resolution 4608 x 3456
Image ratio w:h 1:1, 4:3, 3:2, 16:9
Effective pixels 16 megapixels
Sensor photo detectors 17 megapixels
Sensor size 1/2.3″ (6.17 x 4.55 mm)
Sensor type CCD BSI-CMOS
Processor Digic 4+
Color space sRGB
Color filter array Primary color filter
Image
ISO Auto, 100-1600 Auto, 100-3200
White balance presets 5
Custom white balance Yes
Image stabilization Optical
Uncompressed format No
JPEG quality levels Superfine, Fine
File format
  • JPEG (EXIF v2.3 / DPOF v1.1)
Optics & Focus
Focal length (equiv.) 24–720 mm 24–1008 mm
Optical zoom 30× 42×
Maximum aperture F3.4 – F5.8 F3.4 – F6.0
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lamp Yes
Digital zoom Yes (4x)
Manual focus No Yes
Normal focus range 5 cm (1.97)
Macro focus range 0 cm (0)
Number of focus points 9
Screen / viewfinder
Articulated LCD Fixed
Screen size 3
Screen dots 230,000 461,000
Touch screen No
Screen type TFT-LCD
Live view Yes
Viewfinder type None
Photography features
Minimum shutter speed 15 sec
Maximum shutter speed 1/1600 sec 1/2000 sec
Exposure modes
  • Smart Auto
  • Program AE
  • Live View Control
  • Movie
  • Program AE
  • Shutter priority AE
  • Aperture priority AE
  • Manual
  • Hybrid Auto
  • Live View Control
  • Creative Shot
  • Scene
  • Movie
Scene modes
  • Portrait
  • Face Self-Timer
  • Low Light (4.0MP)
  • Snow
  • Fireworks
  • Long Shutter
  • Portrait
  • Smart Shutter
  • High-speed Burst
  • Low Light
  • Snow
  • Fireworks
Built-in flash Yes (Pop-up)
Flash range 5.00 m 5.50 m
External flash No
Flash modes Auto, on, off, slow synchro
Flash X sync speed 1/1600 sec 1/2000 sec
Drive modes
  • Single
  • Continuous
  • Self-timer
Continuous drive 1 fps 2 fps
Self-timer Yes (2 or 10 sec, Custom)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation ±2 (at 1/3 EV steps)
WB Bracketing No
Videography features
Resolutions 1280 x 720 (25 fps), 640 x 480 (30 fps) 1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps)
Format MPEG-4, H.264
Microphone Mono Stereo
Speaker Mono
Storage
Storage types SD/SDHC/SDXC
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMI No Yes (Mini-HDMI)
Microphone port No
Headphone port No
Remote control No
Physical
Environmentally sealed No
Battery Battery Pack
Battery description Lithium-Ion NB-11LH rechargeable battery & charger Lithium-Ion NB-6LH rechargeable battery & charger
Battery Life (CIPA) 190 210
Weight (inc. batteries) 313 g (0.69 lb / 11.04 oz) 441 g (0.97 lb / 15.56 oz)
Dimensions 104 x 69 x 80 mm (4.09 x 2.72 x 3.15) 120 x 82 x 92 mm (4.72 x 3.23 x 3.62)
Other features
Orientation sensor Yes
Timelapse recording No
GPS None