Fujifilm announces X-M1 mirrorless camera and XC 16-50mm OIS lens


Fujifilm has announced the X-M1, a compact-bodied mirrorless camera that features a rather different design to its previous models. Instead of ‘traditional’ shutter speed and exposure compensation dials, the X-M1 uses twin electronic control dials to change exposure parameters. It has a tilting 920k dot 3″ LCD screen but no eye-level viewfinder, and uses the same 16MP APS-C X-Trans CMOS sensor as the X-Pro1 and X-E1. It comes with a new kit zoom, the XC 16-50mm F3.6-5.6 OIS that offers a 24-75mm equivalent range and optical stabilisation, but has no aperture ring. 

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Press Release:

FUJIFILM launches the X-M1: a compact and lightweight CSC with the same APS-C X-Trans CMOS sensor as the X-Pro1

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X-M1, the third premium interchangeable-lens camera from the company.  Compact and lightweight, the X-M1 offers enhanced operability whilst bringing the outstanding design, picture quality and performance of the multi-award-winning FUJIFILM X-Pro1 and X-E1 cameras not only to photo enthusiasts but also to a broader scope of users. 

Featuring the same internationally-acclaimed proprietary multi-award-winning 16.3 megapixel APS-C X-Trans CMOS Sensor as the FUJIFILM X-Pro1 and FUJIFILM X-E1

  • The FUJIFILM X-M1 is equipped with a large APS-C X-Trans CMOS Sensor, which offers picture quality comparable to that of full-frame sensors.  The sensor’s unique colour filter array minimises moiré and chromatic aberration without the need for an optical low pass filter, while dramatically boosting resolving power even at identical pixel counts to deliver sharp and texture-rich pictures. 
  • The design draws out the potential of high-performance lenses to the maximum. It delivers clear images with stunningly low noise even in low-light conditions at night and indoors, where high sensitivity would usually be required.  The sensor faithfully reproduces the warm tones of human skin and the vivid colours of the sky from deep blues to the red hues of the setting sun.
  • Users can set the sensor sensitivity from the regular ISO200 to as high as ISO6400 in 1/3 step increments, and can even take advantage of the extended range of ISO12800 and ISO25600 to obtain incredibly clear and low-noise images even in low-light or at night.

Fujifilm EXR Processor II for high-speed reactions

The EXR Processor II boasts fast performance, offering stress-free photo capture with its:

  • start-up time of 0.5 seconds (*1)
  • shutter time lag of 0.05 seconds
  • maximum burst speed of 5.6 frames per second (max. 30 frames*2)

Designed to enable one handed operation with intuitive and quick selection of functions for casual shooting with beautiful results

  • All of the adjustable buttons and dials are positioned on the right-hand side of the camera’s rear LCD panel in pursuit of optimum operability and ease-of-use for casual shooting. When holding the camera with just your right hand, the placement of the buttons has been designed to allow you to access all functions and adjust the settings easily.
  • The Mode Dial allows you to select the optimum scene setting with access to the “Advanced SR Auto” function, which automatically recognises a scene type for fail-safe photography, and the “Advanced Filter” function for artistic photographic effects. 
  • The camera is equipped with two Command Dials, allowing users to adjust the aperture, shutter speed and exposure compensation quickly with their thumb.  Individual buttons are also provided to access frequently-used functions such as White Balance, Burst Mode and Macro, so that you don’t have to go to the menu screen for each change of setting, enabling an intuitive and quick operation.

Sporting a compact and lightweight body, with a cool, retro design inherited from the FUJIFILM X-Pro1 and X-E1

  • The X-M1 has a classical and elegant feel just like the popular FUJIFILM X-Pro1 and X-E1 cameras. And importantly, at about half the size of a regular SLR body (66.5mm high and 39.0mm deep), its compact and lightweight design means users can casually carry it in a bag without having to worry about the bulk.
  • The X-M1 weighs just 330 grams(*3) despite incorporating a large APS-C CMOS sensor, a tiltable high-definition LCD monitor, a built-in flash, Wi-Fi and a hot shoe. 
  • The X-M1 is available in three colours: Black, Silver and Brown.

Featuring a 920,000 dot high definition tiltable 3-inch LCD for creative and multi-angle shots

  • The 3-inch high-definition LCD screen tilts up and down, facilitating ground level shots of flowers and pets, as well as high-up shots over a crowd of people. It is also suited to tripod-mounted video shooting to broaden your creative options.

FUJIFILM’s Super i-Flash technology which regulates flash intensity according to the scene

  • The X-M1’s high-precision built-in flash, rated at the equivalent of Guide Number 7 (*4), uses FUJIFILM’s Super i-Flash technology to regulate the amount of light it fires dependent on the scene. In low-light indoor portrait shots or for close-ups of accessories / plates of food, the flash controls its output to reduce highlight blowout. It also provides the perfect fill-in flash when photographing people in backlit conditions or under intense sunlight casting strong shadows on the face.

Wireless image transfer allowing you to instantly transfer high quality images to a mobile device or computer

  • The wireless image transfer function allows users to transfer their shots immediately to their smartphone or tablet PC.  It broadens the enjoyment of photography through the easy uploading of your favourite images to social networking sites or just enabling you to share them with your friends.
  • The camera has a built-in wireless image transfer function that uses the dedicated “FUJIFILM Camera App”, available as a free download, to instantly transfer and save your favourite photos to a smartphone or tablet PC. Beautiful images of your choice can be transferred with the Wi-Fi button ready for uploading to SNS or sharing with friends.
  • Users can also view and import pictures and videos to the camera from a smartphone or tablet PC. The function can also retrieve location data from your smartphone to add the information to pictures you take.
  • Additionally a PC Autosave feature is available, via Wi-Fi® (*5), this provides a simple means to back up your photos to your home PC. Just install the free “FUJIFILM PC AutoSave” software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the X-M1 you will have set up a very simple to use backup for your photos on your home PC. Both incredibly useful and a big timesaver!

Get creative with your photography by employing popular special effects in-camera

  • With eight advanced Art Filters, users can add special effects pre-image capture: namely Toy Camera, Miniature, Dynamic Tone, Pop Colour, Soft Focus, High Key, Low Key and Partial Colour. The camera also offers a Multiple Exposure mode which allows you to superimpose a second exposure onto the first exposure for a truly creative touch.
  • Additionally, Fuji’s Film Simulation modes feature five different effects that emulate the looks that used to be captured by different photographic films: i.e. Provia (standard) for natural colour reproduction, Velvia (vivid) for saturated tones, Astia (muted) for soft graduation, and Sepia and Black & White.

Full HD video recording

  • The FUJIFILM X-M1 is capable of full HD (1920×1080) video recording at 30 frames per second. Creative effects can be added when shooting videos with Film Simulation options including Monochrome and beautiful bokeh achieved with the large sensor at a large aperture.

FUJINON XC16-50mmF3.5-5.6 OIS lens (24-76mm equivalent) (*6)

  • A compact and lightweight XC16-50mmF3.5-5.6 OIS zoom lens (24mm-76mm equivalent(*6)) is being launched with the X-M1 as a Kit lens and is designed to complement the camera perfectly, covering the focal lengths of 24mm to 76mm(*6). It is ideal for various scene types including indoor shooting, landscapes and snapshots.
  • The XC16-50mm lens consists of 12 all-glass elements in 10 groups including 3 aspherical elements and 1 ED element. It features seven round-edged aperture blades, which offers 17 stops in 1/3 EV steps for precise aperture control.
  • The use of lightweight lens elements and a high-precision stepping motor has enabled FUJIFILM to deliver high-speed autofocus speeds. Coupled with powerful optical image stabilisation, the lens ensures that you capture all your shutter opportunities.
  • The XC16-50mm lens will be available in two colours: Black and Silver.

Extensive collection of X-M1 accessories

  • Leather Case: Specifically designed to fit the FUJFILM X-M1, the case offers protection to your equipment whilst also providing the right amount of grip and the premium finish of genuine leather.
  • Hand Grip: Ergonomically designed in pursuit of the perfect hold.
  • Clip-on Flash: Available in three types to suit all your flash photography needs.

FUJIFILM X-M1 Key Features:

  • 16.3 megapixel APS-C X-Trans CMOS sensor (same sensor as X-Pro1/X-E1)
  • Hi-speed EXR Processor II
  • Start-up time of 0.5secs (*1), shutter lag of 0.05secs and a maximum burst speed of 5.6fps (max. 30 frames (*2))
  • Compact and lightweight body (half the size of an SLR)
  • Tiltable 3-inch LCD (920K dot high definition)
  • Built in flash with FUJIFILM’s Super i-Flash technology
  • ISO200-6400 in 1/3 step increments (and extended range of ISO 12800 to 24600 at reduced resolution)
  • Full HD Video recording at 30fps
  • 49 point AF
  • Art filters: 8 Advanced Filters plus 5 Film Simulation modes
  • In-camera RAW processing
  • Q button for list view of frequently-used menus and smooth configuration
  • Hot shoe
  • Wireless image transfer to smart phones and tablet PCs via FUJIFILM Camera app
  • PC Autosave Wi-Fi® (*5) connectivity to PCs (for easy image backup)
  • The X-M1 camera is available in three colours: Black, Silver and Brown
  • Fujifilm X mount (compatible with all FUJINON XF / XC / Zeiss X mount lenses)

*1 Quick Start mode
*2 Max. number of frames can be shot on JPEG setting, use an SD card Class 10 or higher
*3 Including the battery and memory card, excluding the lens
*4 ISO200・m
*5 Wi-Fi(R) is registered trademark of the Wi-Fi Alliance
*6 35mm format equivalent

Fujifilm X-M1 specifications

MSRP $699 body only, $799/£679.99 with 16-50mm
Body type
Body type Rangefinder-style mirrorless
Max resolution 4896 x 3264
Other resolutions S: (3:2) 2496 x 1664 / (16:9) 2496 x 1408 / (1:1) 1664 x 1664
Image ratio w:h 1:1, 3:2, 16:9
Effective pixels 16.3 megapixels
Sensor photo detectors 16.5 megapixels
Sensor size APS-C (23.6 x 15.6 mm)
Sensor type CMOS
Processor EXR Processor II
ISO AUTO / Equivalent to ISO200 – 6400 (Standard Output Sensitivity)
White balance presets 7
Custom white balance Yes
Image stabilization No
Image stabilization notes Supported with OIS type lens
Uncompressed format RAW
JPEG quality levels Fine, Normal
File format
  • JPEG (Exif Ver 2.3)*2 / RAW (RAF format) / RAW+JPEG (Design rule for Camera File system compliant / DPOF-compatible)
Optics & Focus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
Autofocus assist lamp AF assist illuminator available
Manual focus Yes
Number of focus points 49
Lens mount Fujifilm X
Focal length multiplier 1.5×
Screen / viewfinder
Articulated LCD Tilting
Screen size 3
Screen dots 920,000
Touch screen No
Screen type TFT LCD
Live view Yes
Viewfinder type None
Photography features
Minimum shutter speed 30 sec
Maximum shutter speed 1/4000 sec
Exposure modes
  • Advanced SR AUTO
  • Program AE
  • Shutter Priority
  • Aperture Priority
  • Manual
  • Custom
  • Portrait
  • Landscape
  • Sport
  • SP
  • Adv.
  • AUTO
Built-in flash Yes (Manual pop-up flash)
Flash range 7 m (ISO200m)
External flash Yes (dedicated TTL Flash compatible)
Flash modes Auto / Forced Flash / Suppressed Flash / Slow Synchro / Rear-curtain Synchro / Commander
Flash X sync speed 1/180 sec
Drive modes
  • Single
  • Continuous
  • Self-timer
Continuous drive Yes (5.6 fps)
Self-timer Yes (10 sec. / 2 sec.)
Metering modes
  • Multi
  • Average
  • Spot
Exposure compensation ±2 (at 1/3 EV steps)
AE Bracketing ±1 (3 frames at 1/3 EV, 2/3 EV, 1 EV steps)
Videography features
  • H.264
Microphone Stereo
Speaker Mono
Resolutions 1920 x 1080 30p, Continuous recording: up to approx. 14 min./1280 x 720 30p, Continuous recording: up to approx. 27 min.
Videography notes MOV/H.264
Storage types SD memory card / SDHC memory card / SDXC (UHS-I) memory card
USB 2.0 (480 Mbit/sec)
HDMI Yes (Mini HDMI Type C)
Wireless Built-In
Wireless notes Geotagging setup, Image transfer (Individual image / Selected multiple images), View & Obtain Images, PC Autosave
Remote control Yes (RR-90 (sold separately))
Battery Battery Pack
Battery description NP-W126 battery and BC-W126 charger
Battery Life (CIPA) 350
Weight (inc. batteries) 330 g (0.73 lb / 11.64 oz)
Dimensions 117 x 67 x 39 mm (4.6 x 2.62 x 1.54)
Other features
Orientation sensor Yes
GPS None

Fujifilm XC 16-50mm F3.5-5.6 OIS specifications

Additional images




Not for me but a good addition. I own X-E1!


Once the retro rangefinder look goes out of style, what is going to be the next big trend?

Is the nineties boxy SLR form factor about to make a big comeback?

In my opinion, Samsung has a winner in their button-less camera. Supposedly they’re already working on a touch-free unit. Samsung is way ahead of the curve at this point. Are the big boys of the camera world already losers in this race?


“I bought a new camera, it’s very advanced. You don’t even need it.” – Steven Wright

tommy leong

love at first sight !


M43 size
APSC sensor
Good job.


hummm…I think Fuji with this XM-1 model and lenses without aperture ring is giving a false step to the market with the typically Fuji customer that use interchangeable lenses in your bodies and practicing price of $ 500 for a 27mm pancake, will be difficult to see a customer of XM-1 to pay $ 500 for a pancake, not impossible, but rare. We will see the future of this model. I do not put too high expectations.

Jon A T

I’m just wondering how comfortable or easy it will be to operate that rear control dial, being in a vertical orientation. Or will it interfere with the operation of the other control dial as in accidently moving (rotating) it when my big clumsy thumb tries to rotate it.


read in imaging-resource.com preview, a site i generally trust:

“Worryingly, we’re led to believe that the Fuji X-M1’s autofocus system will not be as fast as that in the X-E1. Hopefully that will turn out not to be the case”



Pentax Q has just been rendered obsolete.


Have you seen it? Q is much smaller and lighter system, plus somewhat cheaper.


Decent price, bet that grip isn’t comfortable though… needs to be deeper into the body a bit (wider) by about 1/2″ from the looks of it- however, I’d need to hold it for a 100% sure opinion. No viewfinder/option I presume, that’s fine since they have the X-E1 but would have been neat to see Fuji put a viewfinder on this one then every camera in the line up would have one.

Btw, that brown and silver one is SERIOUSLY sexy looking. Wow.


Next year everyone will have a brown option.


“…bet that grip isn’t comfortable though… needs to be deeper into the body a bit (wider) by about 1/2″ from the looks of it…”

Then it would be the same size as its larger siblings, which would kind of defeat its purpose. Next, you’ll say, “And it should also be a bit taller to accomodate a built-in viewfinder, too!” *Smack hand to forehead*


Uh no, wider grip doesn’t mean thicker, nor a wider camera… it wouldn’t add anything to the size you’d notice other than being much more comfortable to the hand for all day shooting. Careful you’re going to knock yourself silly with that hand.



Sure, cgarrard, making the camera 1/2″ WIDER would NOT make the camera WIDER. LOL. In fact, making any camera WIDER never makes it WIDER. Changing the dimensions of a camera doesn’t actually change the dimensions of a camera. And adding a viewfinder to this camera would NEVER alter its dimensions either, because viewfinders don’t actually take up any physical space. Yes, they could have made the camera wider, AND added a viewfinder, and it would NOT have altered the camera’s size, weight, dimensions, or cost in ANY way. And it would not, in any way, make it too similar to Fuji’s other existing X-series models. Nope. So sayeth cgarrad. LOL.

*palm to forehead again*


Um why don’t you learn how to read better instead of focusing on becoming better at insulting? I specifically said the GRIP needed to be wider. Get closer to the screen and read slower next time, that should help you.

Hopefully you knocked yourself out this time.



cgarrad, I guess you’ll have to get a job at Fuji and teach them how to design cameras. Because, clearly, they’re doing it all wrong without your wise guidance.

My point is that Fuji made all these design decisions for a reason– based on certain goals, constraints, limitations, etc– and your recommended changes would essentially nullify all these reasons. But of course, armchair amateur product engineers on the internet always know better. And these amateur product engineers are lucky enough to live in a universe devoid of any kind of constraints or limitations, physical, financial, or otherwise.

mike kobal

if every ounce and inch counts, this would make the perfect back up body, just wish it would be offered as a kit with the pancake.


It is offered with the the pancake. Retails for roughly 900USD.

mike kobal

I wish! where did you get that info-and a link please.

Richard Murdey

Funny how Fuji have managed to make this camera still look “retro” even when there is nothing retro about it at all. The EV compensation, shutter speed, and aperture dials are all gone. The control layout (D-pad + 4 flanking buttons) is now utterly conventional.

I mean, its a nice looking camera and all. I just feel its a bit of a sell-out. The idea with the X100 for example was not that it just looked retro, it was that the control surfaces were, too.


There are two control dials which control EV comp, aperture, and/or shutter speed. In aperture priority, that means that the top dial controls EV comp while the vertical dial controls aperture. (I shoot 95% of my images in aperture priority, so it’ll suit me just fine.) In Manual mode, the top dial controls shutter speed while the vertical dial controls aperture. Simple! Maybe this doesn’t perfectly fit your militantly rigid idea of “retro” controls, but for the rest of us it works just fine, thank you very much.


At last, a company has produced a tiltable LCD only camera without making it look like a cheap P&S and without astronomical pricing. Good job.


Hopefully Fuji will succeed, but the strategy is WROOONG! Fuji is not Nikon who can develop some inferior camera ( 1 system) and sell a loads just because the name and market penetration.

This “me too” camera is not bringing anything new ,keeps Fuji styling (which is surely nice), but again is dead on arrival. Plus develop a small camera with big lens is NO NO as Panasonic and later Sony could do the pancake. Sorry Fuji,poor try!


Fujifilm wants a lower priced body in it’s line-up and the X-M1 gives them exactly that. Their strategy is no different than Nikon or Canon offering different bodies at various price points that act as points of entry into their respective mounts. The X-M1 gets users in the door to X-Mount.

The Nikon 1 sells loads because, to borrow Apple’s slogan: “it just works”. Blazing fast menus, burst modes, and an AF system that’s second to none. But Nikon had to go 1″ both for size, and because they weren’t about to cannibalize their bread and butter DSLR business. With Fujifilm there is nothing to cannibalize as X-Mount is the pièce de résistance. And every X mount camera sold gets the lens buying public through the door.


Nice one Fuji! Good to see that the cheapest entry level Fujifilm body doesn’t compromise on control and has 2 dials.


No EVF. No sale.


Hence the other products in their line…


You may not be aware of this, but Fuji does make other bodies with viewfinders. It’s nice that Fuji had the sense to offer a less expensive, more compact body without the viewfinder for those who aren’t so rigid-minded. I definitely don’t think the lack of a viewfinder is going to hurt this camera at all. Excellent job, Fuji! What a drastic contrast to their former rival, Kodak.



Okay, but sometimes cameras have both an EVF and a tilting screen, but not any of the other Fuji X mirrorless system cameras, (eg Sony A99 and Samsung NX20). So with this Fuji system it’s become either or.


fuji may be good at retro design, but their lens&accesseries are quite expensive. and the body is bulkier than its competitors.


Their lenses are also worth it.


There are always uglier and poorer cameras to choose.


Pricing? Or did I miss it.

Shawn Barnett

Yep, you missed it. From the specs, above: $699 body only, $799/£679.99 with 16-50mm


From the DPR Hands-on Preview:

“The X-M1 will be sold as a kit with the XC 16-50mm F3.5-5.6 OIS in all regions, with an RRP of £679 / $799.95. In the US, the X-M1 will be also be available body-only for $699.95.”

Source Article from http://www.dpreview.com/news/2013/06/25/fujifilm-announces-x-m1-mirrorless-camera-and-xc-16-50mm-f3-5-5-6-ois-kit-lens-x-system-mirrorless

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