Fujifilm introduces stylish Instax Mini 40 instant camera

Published Apr 7, 2021 | dpreview staff

Fujifilm has introduced the retro-styled Instax Mini 40, its latest instant camera. The Mini 40 is essentially the Mini 11 in a different body, which means that you’re getting a 35mm equivalent lens, auto-exposure, a built-in flash and selfie mirror. The Mini 40 is priced at $100 and will be available by the end of April.

Alongside the Instax Mini 40 is a new film: Contact Sheet, pictured above. A 10-pack of film will set you back $15.

Press release

FUJIFILM Introduces INSTAX MINI 40 ™

Instant Camera and New INSTAX MINI Instant Film Variety

Valhalla, N.Y., April 7, 2021 – FUJIFILM North America Corporation is pleased to announce the launch of its new INSTAX MINI 40TM Instant Camera (“MINI 40”). Alongside the debut of MINI 40, Fujifilm introduces a new INSTAX MINI instant film variety, “Contact Sheet”, which mimics the look of a classic film contact sheet and adds a new twist to the popular INSTAX MINITM instant film series.

“The new MINI 40 will appeal to sophisticated instant photo enthusiasts, whom have already been using our INSTAX product for years and are now looking for an instant camera with a timeless design,” said Manny Almeida, Division President, Imaging Division, FUJIFILM North America Corporation. “Designed to be easily portable, MINI 40 is finished with a high-quality texture that fits in one hand. The lustrous black camera body is accented with silver touches, resulting in a classic and chic look.”

Key MINI 40 features include:

Automatic Exposure function for better pictures any time of the day

The Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the scene. It allows even novice INSTAX instant camera users to take photos that are automatically properly exposed regardless of interior or exterior conditions, producing high-quality photo prints on-the-spot.

Selfie Mode for quicker and easier selfies

Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front-end edge of the lens after powering the camera on. This makes it incredibly easy and convenient to take selfies and close-up pictures.

INSTAX MINI Contact Sheet instant film

Also accompanying the launch of MINI 40 is new INSTAX MINI Contact Sheet instant film. An homage to classic film photography, the design of the new instant film is inspired by a photographer’s contact sheet. As with all INSTAX MINI instant film, Contact Sheet will be available in a single pack with 10 exposures.

MINI 40 joins a fun and versatile lineup of INSTAX instant cameras and Smartphone printers. Fujifilm’s INSTAX MINI 40 instant camera will be available at a manufacturer’s suggested retail price of $99.99 USD ($129.99 CDN) and is expected to be available
for purchase by the end of April, 2021.

INSTAX MINI Contact Sheet instant film also is also expected to be available by the end of April, 2021 at a manufacturer’s suggested retail price of $14.99 USD ($13.99 CDN). For more information about the INSTAX MINI 40, visit https://www.instaxus.com/instax-products/instax-mini-40.