Getty to allow embedding for ‘non-commercial use’ of images

I’m not sure I get it.

So the photographer takes a picture. Getty gives it away for free for non-commercial use and earns money from it through ads. Photographer gets nothing.

Doesn’t seem like a good incentive for photographers. Why would one want to give their work away, so that some corporation can profit off it?

But the general idea of making photos available for free and monetizing them is an interesting one, especially today, when ‘theft’ of images is rampant. But without photographers getting their fair share, it just looks sleazy.

It kinda seems to me that photographers are taken for granted more and more. How often do you hear stories about some corpo wanting to use your work without compensation? Or offering a non-paid ‘job’ and calling that an opportunity?

Source Article from http://www.dpreview.com/news/2014/03/06/getty-to-allow-embedding-for-non-commercial-use-of-images