GIF creator receives honor, still chafes at mispronunciation

“it does not give you the freedom to randomly change the English grammar rules”

What grammar rules are they changing?

Gigantic, giant, ginger, ginseng, gist, giraffe. Gem, generate, germ, gel, gentle….

When followed by an “e”, “i”, or “y” it is often pronounced soft. But it can be either hard or soft and its determined by convention.

Source Article from http://www.dpreview.com/news/2013/05/22/webby-gif-inventor-pronounce