Just Posted: Nikon Coolpix A preview – hands on with the DX compact

I still think you shouldn’t use “DX format” as a general term of photography, instead say “APS-C format” or “APS-C format (called DX format by Nikon)”. By saying “DX format”, you’re kind of making your self part of Nikon PR and make us believe that “DX format” is a regular, general term.

I see that in the intro to this artice you use first “DX” and then “APS-C” equivalently. But to people unfamiliar with Nikon PR speak, it might not be clear hear that “DX” and “APS-C” mean the same thing.

Yes, it is a small quibble; but i always get nervous when a single manufacturer’s PR speak gets adopted as general English, when there is already a clear term without brand affiliation.

Source Article from http://www.dpreview.com/news/2013/03/05/Hands-on-Nikon-Coolpix-A-preview-with-DX-format-fixed-prime-lens-28mm-equivalent-F2-8-compact

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