‘Liking Isn’t Helping’ – ad campaign uses jarring press photos to spur action

Well, what might be the “best” way to raise money for disaster relief? Challenge #1 is to get attention. Remember, the sea of potential donors will prefer the sensational, even the lurid, over the bland. Scenes of pain and destruction are the only plausible tools. An abstract or sermonizing plea is doomed. Attention-grabbers don’t necessarily raise money, but money won’t come without attention.

Otherwise, how to explain the countless articles, stories, or pictures about certain social celebrities? Publishers and editors count the hits and conclude, correctly, that viewership soars based on certain key names or types of content?

But here’s an effective (but unpopular) proposal: a univeral $0.01 / click or $0.01 / email tax whose proceeds would go to disaster relief. This would also virtually eliminate spam.

[Why do I hear boos?]

Source Article from http://www.dpreview.com/news/2013/07/03/ad-campaign-liking-isnt-helping

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