Nikon rethinks 1 System and cuts 2013 forecast citing poor sales










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Nikon has lowered its estimates for unit sales and revenue for the current fiscal year based on disappointing first quarter sales. Nikon cites poor market conditions, a large drop in compact camera sales and, most interestingly, a ‘deceleration’ in mirrorless camera sales growth.

Nikon’s first quarter results reported that regional sales targets were missed virtually worldwide, though it notes that China’s numbers were in-line with their already conservative estimates. The one place cameras were still selling briskly was in Nikon’s home country of Japan. Nikon reported that sales and operating income dropped by ¥2.6bn ($27m) and ¥5.1bn ($53m), respectively, not helped by a 30% fall in compact camera sales.

Nikon has lowered its estimates for sales volume, sales amount, and operating income downward for the entire fiscal year, which ends on March 31st, 2014. Reasons for this include slow economic recovery worldwide, even worse compact camera sales than predicted, and slowed growth in mirrorless cameras.  

The actions that Nikon is taking to improve the situation include:

  • ‘Accelerating shifting newer products in the entry class of DSLR’
  • ‘Reconsider product planning of Nikon 1. Nikon 1 represents the majority of sales volume reduction of 550,000 interchangeable-lens type digital cameras’
  • ‘Revise development plan for new compact [cameras]. Although our market share had been expanding in recent years, sales volume will diminish more than the estimated market shrink. Will maintain profitability as is.’

For all the juicy details, you can read Nikon’s first quarter financial results using the link below. For details on Nikon cameras here on DPReview, click here.











Comments


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


Twingphoto

I always thought that Nikon made the sensor so small to avoid cannibalising their “priority” lines of DSLRs. If true, this failure serves them right; never make a product that is not great in its own right. Ever.

If not true, what were they thinking? Which market segments cares enough for flexibility to want interchangeable lenses and at the same time does not care at all about sensor size?

I would have reduced the pixel count to make distance to other product lines, not the sensor size. It would have gone well with an image of a new innovative product line; look how well received the new 4 megapixel mobiles are. People now get the idea of lower pixel counts; they didn’t a few years back.

Me, I got the Fujifilm X-E1 instead, couple of primes and the kit lens, a flash, and new hiking boots. I would never ever have gotten a lowly compact with poor specs; not even if it has interchangeable lenses, is branded “Nikon” and comes in pink too.

Morons.


wallbreaker

they can keep the 1 but make it retractable faster lens to compete with RX100


Thomas Kachadurian

Japan still doesn’t get that the best long term mirror less market is not Japanese teens but real photographers both pro and non.


jkoch2

Quarterly sales were down 8%. Profits shrank by 74%, from 8.9% to 2.5% of sales. The camera market is contracting permanently. To survive, Nikon must cut back on numbers of products, perhaps limiting itself to prosumer clients to care to pay extra money for heavy retro gear, and who don’t expect a D800 to make phone calls, give road directions, or play Angry Birds.

Trouble is, those stalwart geezers don’t buy or upgrade very often. The Social Security check just won’t allow it. Their Medicare co-payments will rise too fast to buy gear anyway. Commercial imaging margins are paper thin, and photojournalism is headed the way of the dodo.

The Nikon 1 was an interpid attempt to lure buyers no longer attracted to P&S, but who would not want a big DSLR either. Yes, it did deliver a quiver to sales, or a year or so, but that niche is saturated and has nowhere to go. This may be the fate of the NEX, m4/3, and Canon compacts too.


bacteria

I’ve said it from the beginning that it was a poorly thought-up system.

Premium compact sized sensor and image quality (or a little more) but at mirrorless prices and bulk. How in the world does that make sense?


HowaboutRAW

Besides the Sony RX100, which can’t match the Nikon 1 system for high ISO work, which “compact” camera(s) have a so called 1″ sensor?


exifnotfound

I don’t think I’d ever buy a cropper but I’m beginning to think that my current D700 will be my last big DSLR. I just CBF’d carrying it all day anymore. The body is heavy, the lenses are heavy and the zooms are less than stellar optically.

Not to mention the D700’s shutter noise, it has to be the rudest sounding camera ever made.

The Sony RX1/r and or M 240 will be my next camera/s.

Nothing to do with the N1 system but who wants to talk about that abomination? 😀


HowaboutRAW

Well the D700’s shutter/mirror is a lot quieter than the D3s’ system.


Kookie B

Silly Nikon . . .

All Nikon had to do was give its loyal users a mirrorless with …

– built-in EVF
– 16-24mp APC-S sensor (a la the NEX)
– fast lenses
– and — importantly, yet illogically — take a styling clue from Fuji by making it look like the natural descendant of the classic “S” series rangefinders

… and then stand back as sales soar.

This isn’t very hard. Hello? Nikon? Is anybody listening?

Regards to all,

Ed B.


dgc4rter

Spot on! That would have truly been an out and out winner.


jkoch2

Thumbs down. That would only cannibalize the D3200. The “sales soar” fantasy shows a rather parroquial notion that the world is waiting for more cameras. It’s not. It would be more likely to respond to a shampoo branded and promoted by a baldy.


HowaboutRAW

jkoch2:

Perhaps cannibalizing D3200 sales would increase overall sales. Mirrorless systems have a lot of appeal, they sure can be quiet and smallish.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


JEROME NOLAS

Hey StevieF, one message is enough! BTW, have to agree with you…


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


StevieF

Nikon could have had their ‘cake and eat it’ Nothing wrong with a 1 inch sensor as such (as Sony have shown) and could have preserved their DSLR sales, but the stupidity in the way that it was presented, completely misunderstanding the kind of customer who MIGHT be interested in the system – it was neither for the phone/P&S upgrader or the DSLR user as a smaller system.
And the price!!!!!!
I DID buy a V1 when the price crashed (£300 for body & 2 lenses was a bit too good to miss, very happy with it in certain circumstances, despite everything) and almost felt like 2 fingers to Nikon for being so arrogant- and Im a long term Nikon (D)SLR fan.
I’m about to go OM-D route.


akophoto

Well Nikon. It’s coming back to bite you. I have owned numerous Nikon DSLRs and now own none. D600 and D800 are prone to problems. Sold a D700 after finishing weddings.(Great camera) Nikon now offer me nothing light and easy to travel with that comes even close to the NEX system. APCS sensor, image quality better than my old D700 and sublime lenses for £100 each in the shape of the Sigma 19mm and 30mm primes. The 30mm is SHARPER than any Nikon lens I ever used. Incredible.

You are digging your own grave Nikon, take heed of your boss, the customer, before it’s too late……


Franka T.L.

Nikon just happen to over estimate themselves and underestimate their customers. It would surprise no one that the 1 System was not doing as well as the others as simply out others had better camera in more or less ( or even cheaper ) same. But the 1 system offer less in the sensor and less even in the total setup


Asylum Photo

Tell that to Olympus, Panasonic, Sony and Fuji. The mirrorless market is fine, as long as you produce a high quality camera.


reginalddwight

The entire mirrorless ILC market have taken a hit recently…. presumably by the ever-growing dominance of smartphones.

From Reuters:
“Rival Olympus Corp said on Thursday that its sales of its signature mirrorless model, the PEN, had fallen 12 percent in the first quarter, below its expectations.”

.


Bill Rees

No it’s not. Camera sales are down world wide.


jkoch2

Are Olympus, Panasonic, Sony, or Fuji making any money on their cameras?


JackM

“Nikon cites poor market conditions, a large drop in compact camera sales and, most interestingly, a ‘deceleration’ in mirrorless camera sales growth.”

Or how about it was just a stupid camera only out-stupided by the Pentax Q?


Franka T.L.

If Nikon had made the 1 bdoies as small as that of the Q, then perhaps it would not be so stupid, but as it is, why bother, its about the same or even larger than some of the APS-C Mirrorless. All in all there is little incentive to go with the 1 which ever way one tries to see it.


beavertown

The thing that kills Nikon 1 is Nikon’s own greed.

Nikon V1, V2 are very expensive. V1 lowered its price but the V2 only drops its ridiculous price a bit.

The 1 system’s lenses are not cheap, the price tags are competitive to some of their DX lenses.

Having said that, the advantage of the 1 system may be the tiny sensor which can make brilliant superzoom.

Before it is too late, please release some super telephone lenses along with large aperture prime lenses and LOWER the prices!


bacteria

Agreed. I mean, micro 4/3 also has premium-priced lenses, but at least the quality and sensor size makes THAT system worth the premium price.

Nikon somehow decided people were going to pay over a grand for performance that was only a little above premium P&S level.


jkoch2

Wrong. Nikon initially priced the V1 to make money, but sales volume just did not meet expectations. Later it discounted, but margins fell too low for the modes increase in volume to make up the difference. Nikon gambled that the V1 would find buyers without displacing other sales. It failed. The m4/3 or NEX products are not winners by default, since their makers are losing money too.

The ONLY way to make money selling camera gear is to find a clientele that will pay the costs of capital and production for a premium good. Any who survive in the camera business will probably need to discontinue bargain products and cater only to a smallish market that pays extra.


Bill Rees

Camera sales are down world-wide this year. Sony, Panasonic and Olympus are all struggling. No one has truly figured this market out yet especially with camera phones satisfying most consumers needs.


HowaboutRAW

Camera phones are all well and good for bright daylight–but they don’t shoot raw, don’t have interchangeable lenses. Don’t really have flashes, can’t be used at ISO 1600, let alone higher like the Nikon1s. So those in the market for a mirrorless system are unlikely to say, “my smart phone is good enough.”

While those used to a jpeg only tiny sensored compact might say just that. And those compacts still have optical zoom and sometimes shoot raw.


JanRob3174

(continuation..)

Phone camera’s are for shooters, not photographers so again, they don’t compete.

Bottom line, DSLR’s stay in the throne, while they watch CSC’s and phone cameras as they try to get on top of each other with a false belief that they will soon find the perfect design that will satisfy all! The ultimate Holy
Grail of photography by their own definition!

Have fun everyone 😀


JanRob3174

I’m rather inclined to view a general outlook at this. Not to dismiss or outwit anyone else’s take, but to me this is just how things evolve. In the world of business nothing is permanent. There is NO single approach clever and perfect enough to go in paralled with changing demands of the market – which is all down to current market trend.

Speaking of CSC’s, Micro 4/3 takes the largest slice of the pie by satisfying the current hunger for RETRO looks. That, combined by the superior internals and breakthrough engineering made for a smart looking. excellent image producing camera. It’s a masterpiece, and it’s the winner for the current timeframe. Sooner, the trend takes on another shape, and so the manufacturer who can best guess and meet that future demand becomes the main player!

DSLR’s doesn’t rely on trend, and have a long track record based on quality, usability and performance, so their evolution will not compete with rather newborn players such as CSC’s.

(continued..)


jeremybarton

Is anybody buying compact cameras anymore! the young generation are all about camera phones! with the new Nokia 41 mega pixel who need a compact!


HowaboutRAW

Those who shoot raw and want an optical zoom.


bluevellet

The 1 system has great AF and shooting speed, good IQ (for the sensor), it was certainly not a bad start.

But the camera bodies are ugly, kinda bulky, and lens choices poor. I don’t know why they didn’t try to stick to m43 with longer yet smaller telephoto lenses or just produce more fast primes (at a more reasonable price).


Stephen_C

The problem with the 1 system is that there are better, cheaper, smaller cameras like the micro 4/3 cameras and the NEXs. A 1″ sensor can be very good, like in the Sony RX100, but the 1 system cameras are not pocketable.


Bill Rees

NEX may have smaller bodies, but the lenses make it fairly large. M 4/3 probably has the best balance of size to quality.

None of the CSC’s are truly pocketable when you have a zoom lens attached.


tecnoworld

You forgot samsung nx. A nx1000 with the 30mm pancake costs 400€ or even less, is really small and is aps-c. If you want class leading iq and af, then nx300.


wootpile

Hmm Nikon finally getting a clue. When will they learn to listen to what the market wants and come out of their tech-cave. The 1 system is a fan-thing.. which never makes nyone any money.

Give us a p7700 like thing with a 1 inch sensor and start from there..

I really really like Nikon, started out my career with them, but i really really hate their conservative we know best mentality. Just look at their pocket cams – virtually everyone kknows they suck, and have been sucky for decades. Such loss of face and money..


Catalin Stavaru

You have to realize that every company is run by people, and they have average IQ scores, they mostly climb the hierarchy because of their age in the company. That’s why they don’t really see obvious things, like: the reason for a smaller sensor camera system, is a smaller camera. Yet they make huge cameras with small sensors just because of the DSLR reputation.

Every company that makes a new “small sensor” camera system, should begin with the smallest camera technically possible and a compact, wide angle zoom lens (like the Panasonic 14-42X or Sony PZ 16-50), in addition to a kit price that is no more than a few dollars higher than a fixed lens camera. The profit may be small at the beginning, but after a few years when the system becomes established among users, they can make higher profit.

Being greedy from the beginning relying on brand name only and no innovation is just stupid.


rhlpetrus

Most people are discussing N1 concept. The issue is much larger. Cameras’ market is shrinking at this point, except for dslrs. The transition to ML hasn’t been smooth, sales are stagnant or decaying in that segment as well. I see a growing enthusiast’s market overall, but it’s obvious the ML concept still needs to go a bit before it’ll replace entry-level dslrs. My view is that the major palyers (C/N) haven’t really embraced the ML concept. When they do, things will change. It’s coming, only slower than people (and myself) thought.

Now, basic compacts, forget them, smartphones already are dominating that segment. Which companies will survive? I see C/N and possibly Samsung, which has a lot of fat to waste on cameras. Oly may stay the niche camera it’s been now for so long, now under Sony supervision. Sony and Panny are in trouble in all areas, so their future is not related to cameras at all. Pentax, well, may go before long.


Dave Oddie

I don’t think there is anything inherently wrong in the concept of a 1 inch sensor system. The quality delivered from sensors of this size is quite good.

I think Nikon’s problem was the models they produced tended to fall between two stools.

For example making the V2 with its kind of mock pentaprism misses the point. I don’t think there as a need to ape a different form factor and all that happens if you do is raise expectations that it’s going to perform like a larger camera.

I think a fully featured rangefinder type of camera would have gone down better with enthusiasts in the same way I feel the Oly EP cameras do.


Greg Gebhardt

Mostly becasue of it tiny little sensor! The bestter P&S cameras are all using LARGEER sensors, Nikon need to rethink. BIG opportunity missed! Now all these poor saps who got this system will not see it progress.


goloby

What they need to do is a digital FE2 with a full frame sensor in it. That’s what they should have done in the first place. You could still use the old manual focus lenses if you wanted small lenses and the AF 50mm f1.4, AF 20/24/28mm f2.8 and the AF 85mm f1.4 are not big at all and it’s all you need


Walsh_uk

Opportunity missed… arrogance of their R&D department..

Nikon should have made a Nex style camera but that’s already been done hasn’t it.. 🙂


Stollen1234

“disappointing first quarter sales. Nikon cites poor market conditions”

i thought they make the best cameras in the world according to Nikos Fans.

its good to hear that Nikon is back to reality.


JEROME NOLAS

FINALLY!!! This is the best news of the year 2013!


Pixnat2

The best thing would be that Nikon join the m4/3 consortium and make a m4/3 camera 😉

Serioulsy, Nikon makes the best DSLR’s, but fail completely with mirrorless and compacts. Time to change strategy?


xlynx9

Nikon 1 is a great mirrorless, but targets a niche smaller than they’d hoped. I agree their compacts aren’t as good as Canon and Panasonic.


jkoch2

Yeah, join Oly and Panny, both of whom are losing money. Wonderful proposal.


Garp2000

I loved my Nikon 1 V1. Especially with the tele lens it was small compared to others. And the autofocus is still unmatched. So is the color rendering.

Made some great zoo / wild park pictures and potraits.

As a Canon die-hard it took me a while to get used to the concept and the Nikon image rendering. But now I love it and it makes me sad to think that it might go away.


Mayank B

Considering the almost candy-like compact cameras Nikon has been making for many years now, it’s not surprising to learn that sales of their compact cameras have fallen. P7700 and P330 are, imho, the only (two) good Nikon compact cameras to speak of in the small sensor segment right now. Hopefully they will expand this range.


Zvonimir Tosic

Nikon should hire Mark Newson to redesign System 1.
The guy helped Pentax design the K-01, and K-01 was sold out months before its planned production cease.
It is so popular and people ask for it, that Ricoh Imaging has started a new batch for Chinese and Japanese markets.


Just a Photographer

I am not surprised that the Nikon 1 is not selling well.
The world has been calling for a compact mirrorless full frame camera. But Nikon and Canon refuses to make one.

Sony has the (the RX1) , but that one is crippled by not having the option to change lenses and is too expensive.

Make a affordable compact lightweight full frame small body camera with a interchangeble lens system and you’ll have a definate winner.


Thorgrem

“The world has been calling for a compact mirrorless full frame camera.”

And you want interchangeable lenses? Than it wouldn’t be compact . FF lenses are huge, and will stay huge on a mirrorless FF. And the world? In real life I heard no one about it, only on forums like these a few people want one and fewer are willing to pay for it.


AlexeyD

“FF lenses are huge, and will stay huge on a mirrorless FF.”

Ever heard of Leica? It is full frame and their lenses are far from huge.


Garp2000

Partially no autofocus, no usm motor and no image stabilizer. Of course they are smaller.


SeeRoy

Leica lenses. Everything is small except for the price which is preposterously gigantic.


Shiranai

I’d not say the world’s been calling for FF.

However, most people are calling for larger sensors like APS-C and four-thirds, as majority got it, that smaller sensors like in compacts maybe mean more zoom, but less quality.
Most of the manufacturers understood this (even Canon showed us they got it, with the release of the G1X) but some like Nikon thought, I’d be totally smart to abandon any standards and make an even smaller than four thirds sensor so they can sell more lenses.
In case of Fujifilm, this worked. Because the new X-trans sensors are big enough and feature an awesome quality even at high ISO. But in Nikons case: Who wants interchangeable lenses if you have a sensor thats not noticably better than a compact?


taktak91

FF mirrorless will be an engineering nightmare. Some daring maker will eventually offer such camera, but it will be something that satisfies noone, and will be blasted for it (too big, no EVF, no lenses, too expensive, etc., etc.).


Marvol

Rumour strongly has it that Sony will unveil just this, in a few weeks. Size reportedly not too far off the NEX-7 and RX1.

So there. Sony (and Pana/Oly) seems to just be going forward while Nikon (and Canon *cough*EOS M*cough*) are mostly treading water in the mirrorless market.

It’s not a coincidence that the Nikon 1 system and the EOS M only gained some following and reasonably positive reviews when their prices had crashed. m4/3 and NEX have no such problems.

It will be extremely interesting to hear what Pana/Oly and Sony have to report, sales-wise, in the ILC market.


Andrew Butterfield

This is no surprise. The Nikon 1 system was of no interest to me from the start.

Nikon wrongly assumed that upgraders want interchangable lenses. But they don’t – they want better image quality, more control, and in particular, depth of field control. Actually what they want is a bigger sensor, though they may not know that.


TN Args

I don’t understand why the 1 series lenses are as big (and expensive) as they are. It puts me off more than the sensor size.


Bill Rees

I’ll give you expensive but big? How much smaller can they be??


_sem_

For instance, they can be as small and “fast” as the one in the RX100. Or check the collapsible Sony 16-50, the Pana PZ X, and the lenses of X-class compacts – X10/20, G15, G1X, XZ-2 etc.
Of course, all of these have pretty bad distortion at the wide end. See the recent Photozone beating of the Sony 16-50. But not providing N1 buyers an option of a compact collapsible VR kit zoom, albeit with an IQ penalty (instead of the 11-27.5, for instance), must have hurt N1 sales quite badly (in addition to the underdog sensor, the non-standard flash shoe, the missing flash on the V1, the less-than-perfect performance with F-mount lenses over FT-1, a few user interface restrictions…). And the initial pricing for the V1 and V2 was/is ridiculous. Not that everything is bad, I think the firesale V1 prices were even ridiculously low, being lower than those of premium compacts.
I don’t mind them making expensive fast glass, except that they don’t look competitive to the larger-sensor options.


Timmbits

Nikon’s long-time strategy has back-fired. They created this!

They decided to make sure that their mirrorless line couldn’t compete with their DSLRs by giving it a tiny sensor.

This is in line with a long standing tradition: make sure their products can’t compete with each other, manufacture as many versions as the market will bear, and make sure that no model can be upgraded to another.

Illustration: this can be seen in their DSLR line as well, for example, a D3200 which is a firmware-handicapped version of a D5200 (software limitations as well as one less microphone and a hinge).

This is Nikon’s own doing. The customer has been on the losing end of this equation for a long time. I have zero sympathy for what is happening to Nikon right now – especially not their executives.


yabokkie

it’s a natural thing to do to explore new market frontier.


Garp2000

They chose to be cannibalized by others instead of cannibalizing their DSLR line themselves. Classic error.


Treeshade

Paraphrasing Allison Johnson’s Pentax Q7 review:

The Q7, for all its virtues, is still essentially a compact camera with a compact-sized sensor.

Same can be said for Nikon 1. Unlike Pentax Q, Nikon 1 are over-priced (before mega-sales) and targeting the wrong market.

If Nikon is planning for a S2/J4, just make it truly compact and forget about the enthusiast market. Better try pastel colours and polka dots…


Peter62

I had two Nikon 1’s: 1 J1 and 1 J2. I bought them when price was acceptable (€ 199 witj kit zoom). BUT:

I sold them recently, because they’re simply not good enough! Low resolution, high noise!

Now I own a new SONY NEX-3NLB wjich really (!) gives me DSLR-quality in a similar small package! Fantastic camera.

Nikon, dump the 1 series and come back with an APS-C mirrorless. You can!


Garp2000

SONY has some subar lenses for NEX. Including a rebranded Tamron.

So their camera might be better but the complete package has problems as well.

For every new lens SONY starts three new bodies. That is crazy.


rarufu

Is there just one good lens for the Nex ?
Do you like the relation between paperthin body and coke can sized lens ? me not, then fuji has the better concept but suffers from AF while the Nikon 1 has the best and fastest AF i know.
In fact there is no ideal system currently, if MFT would switch to 3:2 Sensor size….


Marvol

rarufu: the new 16-50 pancake (which sits happily on my NEX-6) is fairly small, and lightweight. Image quality is good enough, too.

I’ve realised much to my own happiness that 100% of my pictures will not be blown up to poster size to be exhibited in art shows. This is the same for most people – pixel level sharpness from 16MB is not necessary.

So, the “poorness” of NEX lenses is much overstated – the decent ones are good enough, and there are the 35mm and 50mm primes, both stellar… plus third party lenses like the Sigma 19mm, all affordable, compact and sharp.

Finally to me it’s not the size – even a Nikon 1 is hardly pocketable – but the weight that matters. I won’t carry a DSLR to a pub night with my friends but the NEX just pops into my bag.


Vadimka

What did Nikon expect? 1 – too poor too late, A – too late, to expensive.
D800 is the only truly desirable camera if you need FF.

Canon is next.

Mirrorless is the future, anyone with half brain called it back in 2008.
You can only hypnotize crowd with flipping mirrors for so long, but eventually people be like, – “uuuuhmmm, what’s that little thing???” That little thing is the end of dSLRs my friends. (and yes FF will be mirror less in the near future as well)

Source Article from http://www.dpreview.com/news/2013/08/08/nikon-cuts-2013-sales-forecast-citing-poor-mirrorless-camera-sales