Nikon to offer D600 replacements if ‘spots’ continue

This entire debacle is a big missed opportunity for Nikon.

In the end, they’re having to do what should have been done in the first place anyway, but now it’s perceived as a negative, with them grudgingly providing customer support because they’ve been forced into it, and every time someone reads a story about it, it reminds them of the negativity.

Had they been proactive, and as soon as the issue was discovered, offered free maintenance/replacement/upgrading to all D600 owners, it would have been less costly for them, and great for their PR image.

Source Article from http://www.dpreview.com/news/2014/03/28/nikon-to-offer-d600-replacements-if-spots-continue