Nikon unveils tiny Coolpix S02 for ‘trendy individuals’

Nikon has taken the wraps off the Coolpix S02 – a tiny metal-bodied 13MP compact camera with a smartphone-sized CMOS sensor and 2.7-inch touch-sensitive LCD. The S02 does not accept memory cards, but comes with 7.3GB of built-in storage. The entire package, built around a 3x (30-90mm equiv) zoom lens is small enough to fit in the palm of your hand. Apart from the new sensor, the most notable improvement compared to the S01 is the addition of 1080p video. Curiously, for a camera so clearly aimed at ‘hip’ and ‘stylish’ (read: young) people, the S02 does not feature any connectivity options, either built-in or via optional accessories. 

The S02 will be available later this month in three colors, at an MSRP of $179.95.

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Press Release:


MELVILLE, N.Y. (September 5, 2013) – Today, Nikon Inc. introduced the tiny COOLPIX S02, a stylish, super-compact camera that proves great image quality can come in small packages. The new COOLPIX camera is ideal for those who seek easy-to-use features and speedy performance whether on-the-go or out on the town with friends. The S02 is a stylish, hip and inexpensive ultra-mini compact camera, and a great gift for the trendy individual.

The new COOLPIX S02 features an easy-navigable home screen and user interface with shortcut menus for quick operation, making it simple to acquire share-worthy images with incredible detail and sharpness. The S02 strikes a balance between style and size, making it a must-have accessory to have on hand at all times.

“The new COOLPIX S02 is Nikon’s latest super sleek offering to give consumers a simple way to achieve exceptional image quality with stylish flair,“ said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “The COOLPIX S02 is user-friendly, making it great for capturing memorable moments in an instant with ease.” 

The COOLPIX S02’s ultra-compact design houses a 13.2-megapixel CMOS sensor to help users capture amazing image quality and Full HD 1080p video, even in challenging lighting conditions. The 3x zoom NIKKOR lens of the S02 helps produce truly exceptional images that only a camera with a zoom lens can help capture. Though astoundingly small, the S02 is easy to operate thanks to a highly responsive 2.7-inch touch screen, letting the user focus on capturing every precious moment.

In addition to its fashionable, compact design, the COOLPIX S02 also includes user-friendly features like Scene Auto Selector Mode which helps the user effortlessly capture high quality images. To help the user capture images in almost any scenario or lighting condition with ease and confidence, the ideal scene mode is automatically chosen based on the distinctive shooting situation (portrait, landscape, night portrait, night landscape, close-up and backlighting). The COOLPIX S02 also includes a hand-held night scene mode for improved low-light shots and backlit scene HDR for improved picture quality even in brightly lit situations. Additionally, a group of special effects can be used to give images a new fun, creative twist, including Mirror, Sepia, High Contrast Monochrome, High Key and Low Key. 

Price and Availability

The Nikon COOLPIX S02 will be available in September 2013 for a suggested retail price (SRP) of $179.95* in a variety of trendy colors including silver, white, pink and blue. For more information about this COOLPIX camera and other Nikon products, please visit 

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about this and other COOLPIX cameras, please visit

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Additional images

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No key ring. I hope “trendy individuals” will be delighted anyway.
I wonder where Nikon recruits their market researchers… maybe there’s the enemy…


it won’t sell in north america for sure….girls here ain’t stupid…plus they have iphones. LOL!


It should have come with wifi so it can be used in conjunction with a smartphone. I am sure it does take better photos than a smartphone but people who are “chic” and “cool” don’t care about photography, they just want to take pictures and there’s a fine line between the two.




Exactly! Signs of desperation on Nikon’s part, due to the photo savvy smartphone onslaught? Just release a photo optimized smartphone of your own and be done with it…might even sell – maybe?


This little wonder had a brighter lens. Just remake it a bit thinner. With a bsi cmos of 5mp.

Debankur Mukherjee

..but there are smartphones…….8-))


I’ll admit it…I bought into the cuteness of the S01. Had to have one…in red! Turned out to be the best purchase I made….for my friend’s 7 year old daughter. She loves it and it’s the perfect size for her.

There is a market for these — not the hip and stylish one they claim, but the 6 & 7 year olds who want to run around and take pictures.


I will wait for Hasselblad edition

Robert Cain





Finally!, no finger-print-ugliness will ruin my otherwise flawless image.

dale thorn

13 mp on a smartphone sensor? The Nikon S9500 is 18 mp I think on a 1/2.33 sensor and has more pixel smearing than I’ve ever seen in any camera. I can’t wait to see what this one does.


I hate this camera, but I hope they sell tons of these and not be forced to make more money out of their DSLR line-up and raise prices…


That sounds vaguely condescending. I hope they sell dozens of these.

SW Anderson

I’m reminded “trendy” rhymes with “spendy.” Also, that miniaturization, like most things in this life, can be overdone.

To put it another way, I could probably eat a steak dinner using a scalpel and pair of tweezers instead of a knife and fork. But, why would I want to?

Mirrorless Crusader

This has got to be one o the worst ideas for a camera I’ve ever seen. It’s a camera phone without the phone.


Exactly! If people prefer the crappy IQ of smart phones over the IQ point&shoots offer, why not make a point&shoot with the same crappy IQ…


Price should be $79.95, not $179.95.

Rob Sims

I don’t get it – if this has a “smartphone-sized CMOS sensor” and no removable memory, then why not just take photos from your phone?


I agree. I was “lucky” enough to win a S01 and, even though the lens will probably allow better pictures than on a smartphone, it wasn’t good enough to go out of its drawer.


I don’t own this camera, but if this camera is “ULTRA-CHIC ANSWER FOR CAPTURING AMAZING IMAGES”
Then there must be no words in my dictionary that can describe the pictures the D800E takes. (Or even the Panasonic LX3 for that matter)

bizi clop

And anyway, what was the question with this (ultra-chic) answer?


@bizi “How much money we can extract from the rich idiot demography?”, asked by every CEO ever.

At least it doesn’t seem to be an Android failure like that last attempt at a not-a-phone-cameraphone.


How does this differ from the S-01? That’s only like $90 at this point.

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