Panasonic reveals Lumix DMC-GX7 enthusiast mirrorless camera


Panasonic has announced the Lumix DMC-GX7 – the follow-up to the DMC-GX1 – which is its first mirrorless interchangeable lens camera to include in-body image stabilization. This 16MP, rangefinder-style camera also includes a high-resolution, widescreen EVF that can be tilted upwards 90 degrees. Panasonic claims that their newly designed Live MOS sensor improves both detail and color saturation by 10%. Other features of note include a tilting LCD, a ‘silent shooting’ mode, focus peaking, 1080/60p videos, and Wi-Fi with NFC capability.

We’ve had a chance to handle the camera and have prepared some first impressions of what appears to be Panasonic’s most serious attempt at an enthusiast’s mirrorless camera yet:

Jump to:

Press Release:

Change your Perspective with the New LUMIX DMC-GX7 DSLM (Digital Single Lens Mirrorless)

A Premium Flat Body Camera with a Host of Creative Functions for Photo Enthusiasts and Artisans

NEWARK, NJ (August 1, 2013) – Panasonic is pleased to announce a new addition of LUMIX G Digital Single Lens Mirrorless (DSLM) Camera, the DMC-GX7, featuring high photographic performance and a sleek design which incorporates a tiltable LVF (Live View Finder).

Dressed in magnesium alloy full diecast frame in black and silver the new LUMIX GX7 allows photographers to change their viewing perspective with a newly integrated 90-degree tiltable LVF. The new LVF features 2764K-dot high resolution and 100% color reproduction based on a Field Sequential Color Accuracy method**. This 16:9 Wide Screen LVF boasts approx.1.39x / 0.7x (35mm camera equiv.) magnification and 100% field of view. The tiltable LVF offers extraordinary angle of view with unique shooting style – looking down into the viewfinder to level the camera straight on the subject. It comes with an Eye Sensor that automatically turns ON/OFF according to the photographer’s action. The Eye Sensor AF (Auto Focus) automatically begins to focus when a user looks into the LVF, so no shooting opportunity is missed. An Eye Cup, DMW-EC1GU, made of elastic material is sold separately to enhance comfort in viewing either with the naked eye or glasses.

The LUMIX GX7 is a new breed of digital camera suitable for the Hybrid Photographer. It’s capable of recording full HD 1920 x 1080, 60p (60 Hz) / 50p (50 Hz) smooth, high quality video recording in AVCHD Progressive and MP4 with stereo sound. The practical full-time AF and tracking AF is also available in video recording mode. The cinema-like 24p video with the bit rate of max. 24Mbps or P/A/S/M mode provides richly expressive afterimage with exquisite image quality.  The Digital Live MOS Sensor greatly improves motion picture quality. 

The LUMIX GX7 incorporates Creative Panorama, Time Lapse Shot, Stop Motion Animation or Clear Retouch in addition to the popular Creative Control mode with a total of 22 fascinating filter effects

A new in-body Image Stabilizer is nearly as effective as the MEGA O.I.S. found in Panasonic’s conventional DSLM lenses, which makes it easier to take clear photos with mounted non-stabilized and classic lenses. The LUMIX GX7 is also compatible with Focus Peaking for more precise control of focusing. In Silent Mode, the camera switches the shutter from mechanical to electronic and turns all sound (AF operation) off while suppressing emission of AF assist lamp and flash with just a single setting for special shooting occasions. Furthermore, the LUMIX GX7 allows photographers to use a max. 1/8000 shutter speed for more impressive expression with high speed lens options.

Panasonic developed a new 16.00-megapixel Digital Live MOS Sensor for LUMIX GX7 that achieves both high resolution and high sensitivity image recording with minimum noise by utilizing cutting-edge Semiconductor Fine Technology to improve color saturation by approx. 10% and a redesigned on-chip lens that enhances light condensation to achieve approx. 10% higher sensitivity. Noise generation is minimized in both pixel circuit and digital signal readout circuit for better S/N ratio by approx. 25% and detail reproduction by approx.10% compared to the LUMIX DMC-GX1, making it possible to capture clear images even in low lit situations.  The image processor Venus Engine features advanced noise reduction systems, including Multi-process NR (Noise Reduction) and Detail Reproduction Filter Process, which enhances the limit resolution. The combination of the digital Live MOS Sensor and the Venus Engine achieves max. ISO 25,600.

The Contrast AF System of the LUMIX GX7 excels in both speed and accuracy by exchanging digital signals between the camera and the lens at max. 240 fps. A variety of extensive AF functions including Low Light AF (-4EV), Pin-point AF and One-shot AF enhances usability to comply with a wide-range of shooting situations. In Pinpoint AF, picture-in-picture display is available and the magnification ratio of in-frame picture is selectable from 3x to 6x. The One Shot AF function can be allocated to the AF/AE Lock Button (AF/MF Switch Lever) for more flexible control over focusing.

The LUMIX GX7 incorporates high speed response desired for the digital single lens mirrorless camera, taking only approx. 0.5 sec* to get ready to shoot after startup. The LUMIX GX7 also realizes the high speed burst shooting at 5 fps and max. 40 fps using an electronic shutter. Also, AF Tracking enables consecutive shooting to capture moving subject in sharp focus at 4.3 fps.

At the same time, Panasonic designed ease of operation into the LUMIX GX7. Two separate dials on front and back offer direct control over aperture, shutter speed or exposure, which achieves smooth manual shooting. The Live View function is also digitally advanced, making it possible to adjust highlight / shadow separately with the front/rear dial. Three patterns of settings can be customized in addition to three patterns of presets. In addition, the Fn (Function) tab is newly integrated into the menu, which means a total of nine functions can be assigned (five in tab and four with the button).

The LUMIX GX7 integrates Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology to offer a more flexible shooting experience and seamless instant image sharing. All of these flexible shooting, browsing, and sharing styles are made possible with the LUMIX GX7 and Panasonic’s dedicated application software and the Panasonic Image App for iOS / Android smartphones/tablets.

DMC-GX7KS (with lens) =
DMC-GX7SBODY (no lens) =

* With H-FS1442A, based on the CIPA standard.
**Based on Adobe RGB color space, Panasonic in-house comparison based on the CIE 1931 x, y color space.

Panasonic Lumix DMC-GX7 specifications

Body type
Body type Rangefinder-style mirrorless
Body material Magnesium Alloy
Max resolution 4592 x 3448
Other resolutions 4592 x 3064, 4592 x 3064, 4592 x 4584, 3424 x 3424, 3232 x 2424, 3232 x 2160, 3232 x 1824, 2416 x 2416, 2272 x 1704, 2272 x 1520, 1920 x 1080, 1712 x 1712
Image ratio w:h 1:1, 4:3, 3:2, 16:9
Effective pixels 16.0 megapixels
Sensor photo detectors 16.8 megapixels
Sensor size Four Thirds (17.3 x 13 mm)
Sensor type CMOS
Processor Venus Engine
Color space sRGB, Adobe RGB
Color filter array Primary color filter
ISO Auto, 125, 200, 400, 800, 1600, 3200, 6400, 12800, 25600
White balance presets 6
Custom white balance Yes (2)
Image stabilization Sensor-shift
Uncompressed format RAW
JPEG quality levels Fine, Standard
File format
  • JPEG (DCF, EXIF 2.3), RAW, MPO
Optics & Focus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Autofocus assist lamp Yes
Digital zoom Yes (2X, 4X)
Manual focus Yes
Number of focus points 23
Lens mount Micro 4/3 Lens Mount
Focal length multiplier 2×
Screen / viewfinder
Articulated LCD Tilting
Screen size 3
Screen dots 1,040,000
Touch screen Yes
Screen type LCD
Live view Yes
Viewfinder type Electronic
Viewfinder coverage 100 %
Viewfinder magnification 1.39×
Viewfinder resolution 2,764,800
Photography features
Exposure modes
  • Program, Aperture Priority, Shutter Priority, Manual
Scene modes
  • Clear Portrait, Silky Skin, Backlit Softness, Clear in Backlight, Relaxing Tone, Sweet Child’s Face, Distinct Scenery, Bright Blue Sky, Romantic Sunset Glow, Vivid Sunset Glow, Glistening Water, Clear Nightscape, Cool Night Sky, Warm Glowing Nightscape, Artistic Nightscape, Glittering Illuminations, Clear Night Portrait, Soft Image of a Flower, Appetizing Food, Cute Dessert, Freeze Animal Motion, Clear Sports Shot, Monochrome, Panorama
Built-in flash Yes (Pop-up)
Flash range 7 m (at ISO 200)
External flash Yes (via hot-shoe)
Flash modes Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Slow sync w/red-eye reduction, off
Flash X sync speed 1/320 sec
Drive modes
  • With mechanical shutter- 5 fps (AF-S), 4.3 fps (AF-C or 1-area focusing), 4 fps (with live view), 2 fps (with live view)
Self-timer Yes (2 or 10 secs, 10 secs w/ 3 shots)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation ±5 (at 1/3 EV steps)
AE Bracketing ±3 (3, 5, 7 frames at 1/3 EV, 2/3 EV, 1 EV steps)
WB Bracketing Yes (3 exposures in blue/amber or magneta/green axis)
Videography features
  • MPEG-4
Microphone Stereo
Speaker Mono
Resolutions 1920 x 1080 (60p, 60i, 50p, 50i, 30p, 24p), 1280 x 720 (60p, 30p), 640 x 480 (30p)
Storage types SD/SDHC/SDXC card
USB 2.0 (480 Mbit/sec)
HDMI Yes (miniHDMI)
Wireless Built-In
Wireless notes 802.11b/g/n with NFC
Remote control Yes
Environmentally sealed No
Battery Battery Pack
Battery description Lithium-ion rechargeable
Battery Life (CIPA) 350
Weight (inc. batteries) 402 g (0.89 lb / 14.18 oz)
Dimensions 123 x 71 x 55 mm (4.83 x 2.78 x 2.15)
Other features
Orientation sensor Yes
GPS None

Additional images

Panasonic Lumix DMC-GX7



“A new in-body Image Stabilizer is nearly as effective as the MEGA O.I.S. found in Panasonic’s conventional DSLM lenses,” the company reports.

Disappointing: not as good as Mega OIS, which is not as good as Power OIS, which is weaker than the 5-axis stabilization available in the X920 or OMD EM%, and of which none match the gyroscopic “balanced optical steadishot” of some Sony videocams. Of course, BOS might not be suitable for a hybrid m4/3, but one might have hoped the GX7 would at least try to match what the OMD EM5 offers.

Might the GX7 IBIS be “crippled”to prevent depreciation of existing inventories of lenses with in-lens stabilization?


IF Panasonic claims are true: “Technology to improve color saturation by approx. 10% and a redesigned on-chip lens that enhances light condensation to achieve approx. 10% higher sensitivity. Noise generation is minimized in both pixel circuit and digital signal readout circuit for better S/N ratio by approx. 25% and detail reproduction by approx.10% compared to the LUMIX DMC-GX1”. Unfortunately, I have seen those kinds of marketing claims (lies) before and they never materialized once reviewed. Now, if would be very interested if they would have said it had all those improvements over the GH3, THEN, I would be something to get really excited about.


Spec sheet is very impressive but cannot stand all the marketing terms. Live View Finder? Just call it an EVF. 16.00-megapixel Digital Live MOS? Was the last one analog? …cutting-edge Semiconductor Fine Technology means nothing and what’s improve color saturation by approx. 10% mean? The rest 10 ~ 25% improvements is equally idiotic.

Overall, I hope this camera is all it claims to be because it is quite impressive.


In the USA, you have to be an enthusiast, to know that Panasonic makes cameras. It’s a pretty obscure camera brand name here.


I won’t be buying one but it looks pretty damn decent to me. Too expensive? don’t buy it or wait a year and buy it for 50% less, what’s not to like? People have been moaning about no rangefinder option in m4/3’s so Panasonic have now built one and people are still moaning, who’d be a camera manufacturer? tougher gig than fracking in Balcombe……

Joe Talks Photo Gear

As a past owner of the GF-1 and GX-1 I say I would rather own either than dump $999 for the latest iteration. Let’s look at it in say 9-12 months when it’s selling for $599 or less. Panasonic lost its mojo quite a while ago. Olympus took it from them. Don’t want to believe this? Just look at the recent $200 off of the GH3.


I think that both company’s have there moments. Now it’s a Panasonic moment. This camera looks great (and I am an Olympus user). But I will never (again) buy a camera within the first year of release. That’s why I bought a new E-P3 a few months ago for an ridiculous low price.


Is this a new sensor or the same as the recent Oly cameras? I like the Oly Pen cameras. Paired with a wide light prime lens, I could use them on my R/C airplane and quad-rotor. I need to compare features with NEX though – an on-camera HDR mode in continuous shooting mode (or continuous bracketing and do in post processing) for example would be nice to have.


Is is there any camera they could put out that you wouldn’t pooh pooh? My God, this place is great for a quick laugh, then a good cry.




I have seen it more than a week ago on a German Photo magazine, my first impression was, “heh, Sony goes 4/3”. Seems that the alliance with Oly pays off. Sony works with Oly on the Nex FF, Isis on that new camera, Oly works on the lenses for it, and should show up around end of this year.

Stev Huff was fire and flame to anounce a “presumed” body price of 2800$, what left me react and tell him that double sensor size must obligatory mean double price, while you need not much more material to make a FF camera than any Apsc. One nedds to rememeber that RX1 has a lens that is worth the price alone and the body is just a gift in the combo. I wish Sony made cameras that sell and that anyone can pay for. This permanent overpricing of FF cameras to protect the Apsc market sucks. The 1500$ D600 and 1800$ A99 remained a dream and as it seems, sales for those gear do not boom as expected. Maybe one should review prices a bit and sell at affordable ones, not at “special” gear rates for 1% ers.


What’s this about Sony and Panasonic doing a joint still camera? I think that unlikely, so I’d like to see any evidence whatsoever.

To do a mirrorless “FF” Nex camera, Sony would have to design many new lenses–it’s not like one can just use a Minolta SLR lens. While I’m sure Panasonic (more likely Olympus, given that Sony owns some of Olympus) could design “FF” lenses for a mirrorless body, why on earth would Panasonic want to boost the sales of Sony cameras?

Then Sony hasn’t really worked out the problems with the APSC Nex system lenses, so what would make Sony do a better job with lenses for a “FF” Nex? The RX1 is all well and good, but do you really think that Sony can provide a range of lenses at that optical quality at a significantly reduced price?

If Sony wants to do full framed mirrorless, Sony owns designs for a very good M mount system–comes from Konica. Though for digital Sony would have to figure out how to copy the Kodak/Leica curved micro lens array.


Olympus and Sony work together and Panasonic and Fuji work together. Shamael mixed the two things up.


Oly and Sony work indeed together, and if we find the EVF in this camera and in the Fuji, it means that all seem to work together, or do we forget how many cameras use Sony sensors. FF Nex is on the way, will be anounced in September or October. Oly Ibis is in it. Oly works on lenses for it and there are 2 Zeiss ready to go as well. It has been question of a body only price of 2800$. But here again, overpriceing will kill the market, and all in all we will have one more camera for “the better people”. In exception of protectionism for APSC and smaller sensor cameras, this FF overpricing sucks. There is no valuable reason for a FF body to cost the double. Lenses will be more expensive, but if Voigtlaender can make good manual lenses for 500$, others can do as well. On the end, why do we not get more manual pirmes to use, since all recent cameras come with peaking function. I use the Voight Ultron 21-1.8 on the Nex-7, it is just a marvel, and since I ow it i focus manually most of time.

Rod McD

There’s a lot to like in this camera and I think Panasonic should be commended for getting all the features into one body. It redeems (for me) their earlier VF-less designs. I might consider one when we know a bit more about the sensor and its performance.

There’s one thing that I’d like to see in any future model – environmental sealing. For some strange reason all the mirror-less manufacturers (except Olympus with the OMD) seem to take the view that this just doesn’t matter. Well it does. And they’re premium cameras at premium prices. There are several low level DSLRs with sealing for half the price. Tsk.Tsk….


Panasonic’s GH3 is also has environmental sealing.




Sadly my next upgrade from my aging GF1 will be Nex-6 as the GX7 £900 price tag is maddness..

Cailean Gallimore

You’re going for a camera with an aps-c sized sensor, so it’s a genuine upgrade for you.


Half a stop gained in imaging characteristics but a major setback in the lens department. Quite a genuine upgrade indeed.


Looks like another box-checker. Will it also perform and inspire?

Donald B

I hope it can hdmi live out, im sold if it can.


That’s a good-looking camera with lot’s of features.
seems kind of heavy though compared to the APS-C offers on hand… ?

it is larger and heavier than the fuji xm1, heavier than fuji xe1, larger and heavier than pana nx300, and ALL sony nex

with all the above offering superior image quality (less crop factor, increased dof, and resolution).. unless pana have created a completely new sensortechnology – which they haven’t

What happened to the m43 = small idea?


The m4/3 = small idea can be found in many m4/3 camera’s. But for the people who do want a slightly larger body m4/3 also offers. m4/3 is all about the ability to have choices. There is no APS-C mirrorless system that offers a body like this one (tilt EVF, IBIS, fast AF, etc.) and there is no APS-C system that offers as many choices in body’s and lenses.


One word: lenses.

Bjorn S

Looks like a very nice camera!

One thing I can’t understand though is why camera manufacturers keep restricting the USB connection to USB 2? USB 3 been around for years and is backwards compatible with USB 2.


What got me was the ‘range-finder style’ tag. Eh? Last time I looked, rf cameras had little windows on the front of them, for the RANGEFINDER…

Honestly, it looks like a cheap modern copy of almost any of the cheap cameras that were produced in Germany after WW2… sort of reminds me of my Dad’s old Braun Paxette. Which, incidentally, actually IS a rangefinder.


Looks like Fujifilm and Sony got together and made a baby and this is the end result.

Chaitanya S

Good looking camera. A worthy replacement to Gx-1


The DSLM lingo makes me chuckle. Some marketing guy was so proud of that, wasn’t he?



Mikhail Tal

I think it’s pretty smart, actually. A lot of people just hear DSLR DSLR over and over when shopping for a camera. The term “Mirrorless” by itself doesn’t really tell them much and they might dismiss it out of hand, but if you change it to DSLM Digital Single Lens Mirrorless, then they know it’s a similar type of camera to a DSLR and something they might be interested in.


Meh. The “SL” part of DSLR states what it is not, wasn’t understood by most users for it’s long duration atop the camera pile, and is now completely without meaning among nearly all camera buyers. It adds nothing that isn’t implied by “mirrorless” — and it promotes the serious confusion of DSLM system cameras with true single lens (ie.: fixed lens) cameras.

I propose EVLR — Electronic View Light Recorder. I’m sure others can do better — and much better than DSLM.


To Kriekira: Leicas still aren’t SL… My vote would have been DSLE (E for electronic instead of reflex viewfinder).


It was decided about three years ago on DPreview’s forum that it should be call EVIL: electronic viewfinder interchangeable lens camera but all the marketing guys chickened out.


Supersize your sensor please


No please,

the APS-C market is already crowded with makers (Sony, Fuji, Canon, Samsung) all with excellent choices.

Leave the m43 system for those of us who want a smaller system due to smaller lenses with minimal compromise.


I think it is funny that m4/3 is considered “tiny” when it is only a 1.25x crop away from Canon APS-C.


Not gonna happen…

I sort of agree thou, no matter how feature-rich it is, it’s still just a 16mp 4/3 sensor. That will always be the bottleneck.


@ tkbslc:
That’s one way to look at it.
But as we all know: Size matters.
And comparing sizes (=area), APS-C is 60% larger than m43.
And FF is nearly 4 times larger.


And medium format sensors like in the the Pentax 645D beats all the others in size. So what? APS-C or FF (or m4/3) isn’t the holy grail. The sensor is only a tool. And the fact is, if you cant get nice pictures out of the current sensors (like this m4/3 sensor) the problem is not the tool but the one handling the tool. Than it would be a good thing to spend your money on photography classes instead of equipment.


Sensor area is not as relevant as crop factor. Crop factor allows easily conversions and equivalence measurements. Area does not.

Source Article from