Ryan Brenizer on how to shoot engagement sessions

If you show off some great shots, amateurs will be impressed and shell out money to basically imitate, not learn, from the pros.
In my opinion, creativity can’t be learnt. Either you got it or you don’t.
Rules and creativity are parallel.
You need to know the technical basics but the rest is up to you. These videos are for entertainment and inspiration only.

Source Article from http://www.dpreview.com/news/2014/04/19/ryan-brenizer-on-how-to-shoot-engagement-sessions