The same but different: Nikon announces Coolpix P7800 with EVF

Nikon has announced the Coolpix P7800, which sits at the top of its compact camera lineup, replacing last year’s P7700 as flagship zoom camera. The P7800 is extremely similar to its nominal predecessor, the most notable change being the addition of an electronic viewfinder.

For those with a short memory, P-series cameras prior to the P7700 had optical viewfinders. The P7700 got rid of that entirely, but gave users a fully articulating LCD in exchange. On the Coolpix P7800 the viewfinder has returned, in electronic form. The EVF has 921,000 dots and covers 100% of the frame.

Other specifications are more or less unchanged compared to the P7700. The camera is built around a 28-200mm (equivalent) F2-4 zoom lens, and features a fully-articulating rear LCD screen, and has plenty of manual control and exposure options, at an MSRP of $549.99.

The Nikon Coolpix P7800’s key selling points compared to arch-competitor Canon PowerShot G16 are its fully-articulated rear LCD screen and 921k-dot electronic viewfinder. In most other important respects, the P7800 is close to identical to its predecessor, the P7700. 

We had an opportunity to use a pre-production P7800 recently, and our overall impression was positive. From a handling point of view the new camera is extremely similar to its predecessor, with the only major differences being the new viewfinder and the lack of a Quick Control dial, which was removed to make room for the EVF. This, coupled with the fully-articulated rear LCD makes the P7800 a potentially attractive option for anyone looking to step up from a more basic point and shoot, or as a second body alongside an entry-level DSLR. Canon’s PowerShot G16 offers neither, and its imprecise tunnel-type optical finder is a poor substitute. What the G16 does offer though is advanced built-in Wi-Fi functions and speedy performance with impressively responsive AF.

We haven’t used a final shipping sample of the P7800 yet, but we understand that its processor is unchanged compared to the P7700. As such, we worry that the P7800 might share its predecessor’s relatively slow operation when shooting Raw files – with anything other than a fast, recent UHS-I SD card, at any rate. Obviously, though, we’ll be curious to see how the P7800 performs when we get hold of a final shipping sample. 

Jump to:

Press Release:


MELVILLE, N.Y. (September 5, 2013) – Today, Nikon Inc. announced the COOLPIX P7800, the latest addition to Nikon’s Advanced Performance COOLPIX lineup that offers Nikon’s optical excellence and versatile high-performance features in a portable, compact body. Equipped with both automatic and advanced features, the P7800 presents a high-powered and intuitive option for those who want superior image quality and performance, without sacrificing creative control. Packed with innovative features, including a large 12.2-megapixel CMOS sensor, a fast maximum aperture f/2.0 lens and new electronic viewfinder, the P7800 captures images and HD video with elegance and precision, even in difficult low-light shooting scenarios.

“This addition to the Advanced Performance COOLPIX series affirms Nikon’s commitment to integrating our storied optical legacy into powerful yet compact cameras,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “The new COOLPIX P7800 will allow photographers of every level to explore their photographic potential while capturing top-class images and Full HD video.”

Elite Performance and Optics

The COOLPIX P7800 sports a large 1/1.7-inch 12.2-megapixel backside-illuminated CMOS sensor and a versatile 7.1x zoom range (28-200mm equivalent). This combination ensures the capture of stunning images and Full HD video in a variety of difficult shooting environments. Whether shooting portraits, landscapes or documenting the family vacation, the P7800 is the ideal compact camera for almost any occasion.

Low-light performance is bolstered by a blazing fast f/2.0-4.0 glass lens that lets more light in, allowing the user to shoot with faster shutter speeds, and providing sharper results, even without the flash. Additionally, lens-shift Vibration Reduction (VR) in the lens helps create consistently steady and clear shots when shooting handheld, even while moving. For moments when speed is of the essence, the COOLPIX P7800 also features extremely fast continuous shooting, at 8 frames-per-second (fps) for up to six shots, allowing the user to be ready for every memorable, fleeting moment. 

The camera is also capable of pristine Full HD 1080p video recording with stereo sound. While recording, the P7800 allows effortless optical zoom and presents several in-camera special effects as well as manual controls affording incredible video potential.

Controlled Precision for Every User

The Nikon COOLPIX P7800 presents a portable, practical and powerful compact camera option for the casual or advanced shooter looking to capture photos with precision and confidence. For capturing a fast moving soccer match or documenting the family vacation, a variety of useful scene and shooting modes are at the user’s disposal to help custom tailor the camera’s settings for a number of different shooting situations. An intuitive menu and external control system make it easy to navigate and control with ease.

For more advanced users who seek the ultimate in creative freedom, the COOLPIX P7800 offers complete creative controls that afford any photographer the ability to customize every shot. The P7800 is equipped with full manual controls (P,S,A,M) and the ability to capture RAW files, enabling the user to capture and edit uncompressed images. Styled in a classic design with a litany of external analog controls and mode dials for convenient access, this potent compact camera provides the uncompromising control that enthusiasts and professionals covet, clearing the way for the capture of beautiful images and Full HD video. Much like other Advanced Performance COOLPIX offerings, the P7800 is also compatible with many Nikon accessories, including Speedlights and external GPS units.

Capture and Share with Ease

Framing unique and accurate shots is streamlined with the addition of a new high-resolution eye-level electronic viewfinder (EVF) that makes shooting, even in bright sunlight, enjoyable and easy. More creative composition perspectives are possible with the use of a versatile high-resolution 3-inch Vari-Angle LCD screen that can help frame anything from dynamic overhead shots to low-point-of-view macro photos as well as great candid photos of kids and pets.

When using the optional WU-1a Wireless Mobile Adapter*, users can easily shoot and share via Wi-Fi® to compatible smartphones or tablets. Pairing with the free downloadable Wireless Mobile Utility application*, the WU-1a enables the seamless transfer of images and videos for easy sharing and viewing with friends and family.

Price and Availability

The Nikon COOLPIX P7800 will be available in September 2013 for a suggested retail price (SRP) of $549.95**. For more information about this COOLPIX camera or other Nikon products, please visit

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about this and other COOLPIX cameras, please visit  


This camera’s Wi-Fi® capability using the WU-1a Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Wireless Mobile Utility application must be installed on the device before it can be used with this camera. For compatibility and to download the application, please visit: 

For iPhone®/iPad®/iPod Touch® 

For AndroidTM Google PlayTM

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

Additional images

Head-to-Head: Canon PowerShot G15 vs Nikon Coolpix P7700 Just posted: Hands-on preview of the Nikon Coolpix P330 Editorial: 5 Reasons why I haven't used my DSLR for months Just posted: Sony Cyber-shot DSC-RX100 II Preview with real-world samples
Nikon Coolpix P7800



Now was that so hard, Nikon? Essentially a P7700 with an EVF, about time.

For those of you might think this will tick off P7700 owners who might feel short-changed at this “upgrade” remember that there’s a high percentage of point and shoot owners who actually PREFER no viewfinder so this, to them, is almost a downgrade.


Nikon seems to be upgrading all products in their line up except D300. And loosing customers because of it.

Ben Herrmann

Bingo….glad to see this. I really like the P7700 with regards to IQ. Having this higher def EVF makes all the difference in the world. Will definitely pick this one up.


So what happened last time nikon? In 1 year you fixed the biggest shortcoming of your flagship p&s camera. A great way of keeping your coolpix users pi$$ed. Now I know where you are going with 1 series. The first round of camera releases is always your beta testing.


Finally! Now all we need is a bigger sensor- and Canon will be number 2 in compacts. P.S. My stuff is Canon- This is what we need.


Bigger sensor = bigger camera. Are you sure this is what you want?

Jon Ragnarsson

Am I the only one that thinks that this is what the 1 cameras should look like?

Julian Kirkness

Just what I have been looking for – I bought a Panasonic LF1 a couple of weeks ago which has basically the same spec (plus WiFi) but I found it too small (my wife loves it though and is replacing her Nikon J1 which she never liked because of no viewfinder).

As a summary, ideal focal length range and EVF make this the first all in one camera for years which may persuade me to leave my system camera behind when travelling (OM-D + lenses).

So pre-order is in – now the waiting begins! If only we didn’t get ripped off price wise in the UK!!! Our price in Dollars is £781 – over 40% higher than the USA!

Joe Ogiba

The Nokia 808 smartphone has a much larger sensor and cameras like this are dead meat.






I have the 808, and although the image quality is amazing and I can make phone calls and a few other things with it, it lacks absolutely everything that makes a camera user friendly.


For me the problem will be the video – surely it will be the same garbage-performance AF/AE during video as the P7700. Which ruins an otherwise very nice camera.


Why can’t Nikon put a 1 sensor in this body?


Canon’s G series compacts need an EVF to replace their awful optical one’s.


Why the big lens? I would’ve liked to see the rx100 lens/sensor combo in this Nikon body.

Flagship + superzoom just doesn’t compute..


I’d hardly call it a superzoom. It’s the standard photo journalist range minus the ultra wide sometimes carried.

Andy Crowe

This is hardly a superzoom and the sensor size is exactly the same as other cameras in its class (Canon G16, Panasonic LX7 etc.)


Not enough.

Nikon needs to put EVF to a 1″ sensor Coolpix and to the APS-C Coolpix A.

Then APS-C Nikon 1 System or at least bigger than the 1″ sensor in the 1 System now.

Griffo 155

100 pct agree.

Griffo 155

This has the similarities of a Fuji X series camera with a zoom, but smaller and a much smaller sensor than the Fuji’s! To my mind that makes this camera expensive!


Did they fix the glacial AF of the 7700?


Nikon sent me the P7700 for review, and I neither liked the lack of a viewfinder or that quick control dial- this might be the coolpix P series that I finally enjoy. Depending of course how they implemented all of the things that were on the quick control dial.

This is now a compact all around camera, a real travel camera… the addition of the viewfinder really makes it so.



Surreptitiously, the EVF penetrates more and more into the stronghold of the OVF kingdom.

Rod McD

I hate to tell you this but this camera’s predecessor, the P7700, didn’t have an OVF, or any VF at all. And Nikon’s main rival, the Canon G series, have had an inaccurate 80% tunnel finder for about a decade. There was no OVF stronghold in the compact world. Most had nothing, many had an inadequate finder, and it was the rare exception where an OVF was really any good. As far as I can see, a good EVF is the answer. Like them or not, they can’t be occluded by the lens and can display exposure and other useful data.


absolutely right Rod. I think the EVF and compact camera should be natural bedfellows. How on earth camera makers have got away for so long peddling cameras with the single most important part of the interface missing entirely is beyond me.

They complain about being pushed out of the market by mobile phones, and yet failed to include the killer feature which mobile phones could never hope to compete with.


OVF kingdom = Nikon/Canon 🙂


Mayank B

Just what I was waiting for… droooool… 😛


Nikon seems to be upgrading all products in their line up except D300.



mad marty

These so called enthusiast cams just make no sense with a sensor in the same size like a mobile phone. If they would be cheap it would be ok but I bought a new nex-3n for half the price of these wannabe-enthusiasts. I don’t need a exchangeable lens but there are just no comparable enthsiast-cams in the price range of an nex or a nx1000.


If you think about it more, or use it, it will make sense. Try showing me a NEX with an equivalent lens focal length of the P7700/7800 with the same bright aperture that gets anywhere near the size of this camera.

Good luck amigo!


Correct. People like to tout sensor size as most important, when in fact most segments have their own unique strengths.

mad marty

i need shallow dof and i’m satisfied with 28-80mm.There is no compact camera which offers this even if it is technically no problem to produce such a cam, which you really could call a compact enthusiast then.

Johannes Zander

I am a V1 user and this looks interesting to me. Because lots of controls and evf. Hope the V3 will be like this.


Nice camera from Nikon.

John Miles

Now put the FZ50 lens on it please.


That would double it’s size or larger. The Nikon has a larger sensor which would require larger optics than the Pana to keep the constant aperture. Maybe Nikon should just make a gigantic superzoom for you.


Canon probably need to start to have have a look at these newfangled EVF thingies now.


A G17 with a decent integrated EVF would really be the bee’s knees.

Andy Crowe

You’d probably get just as many people complaining about the lack of an OVF if they did 🙂


Why doesn’t one of the manufacturers release something with overall improvements in IQ (bigger sensor, faster lens etc) keeping the size down by eliminating the LCD screen?

Apart from setup (and the chumps who chimp all the time) I think many people would trade it for overall performance gains if the essential functions were externally accessible and setup could be done via an EVF. After all, there are plenty of overpriced cameras out there lacking a viewfinder – which many of us find indispensable.

Still, adding an EVF to cameras in this sector: about bl00dy time too.


Largely because bigger sensor + faster lens means a bigger camera.
Removing the LCD won’t have much effect on the size though.


Because a screen adds a couple of mm in one direction and makes it no bigger in any other.

Rad Encarnacion

What is the point of a digital compact that can’t be used to show the photo it just took?

Joe Talks Photo Gear

If only the sensor grew. If only. Isn’t it time for that? A nice step forward with the evf.


If the sensor grows then the optics grow. The performance of these little 1/1.7″ sensors is very good know and sufficient for the purposes I am sure.


The trade off is the zoom range and speed of the lens, I would be Happy (er) with fixed or very short zoom with fast optics, but overall i think the setup here should be a standard configuration up for a top of the range point and shoot, the Sony RX100 II with the the addition of a VF would be practically the perfect camera of this type


Very nice. Seems Nikon is finally listening to consumers in regard to their P&S cams. Same great lens and sensor and now a much desired good-resolution EVF. Well done!




Nice work Nikon! The EVF is a HUGE step forward and a very welcome addition, just like the swivel LCD.


Great move from Nikon.


Have I missed where the spec of the single new feature (the EVF) is listed? This camera launch is, so far as I can see, essentially about adding an EVF to an existing camera. It seems curious therefore not to actually tell us anything about the new feature.


Seems you’re right, DPR mentions it at the top but Nikon gives the biggest change in its flagship compact short shrift with one vague mention in one sentence. Odd.


Second paragraph: “The EVF has 921,000 dots and covers 100% of the frame.”


I see that. It seems strangely similar to the LCD screen spec. I see no mention of the EVF spec on Nikon’s own spec list:

Ah, found it at last, burried here:


A very Canon-like Nikon. Cheers! 🙂 🙂 🙂


Having an EVF makes it about as un-Canon-like as is possible.

Or do you mean the lack of any real innovation?


It’s a camera. This is where the “Canon-like” ends.


When I had a look at the Panasonic LF1 I thought what a great idea to have a EVF instead of the much maligned (but useful) tunnel ones, but I was disappointed with its EVF resolution, also I found the rear controls too small. So I thought to myself what is needed is a camera like the LF1 but a bit larger and with a better EVF…. Nikon must be mind readers!
I just hope that the P7800 is as good as it looks.


I think the viewfinder is one of the most important features of any camera. I have lived the past decade bemused as camera design has veered off-course down the path of no viewfinder. It would be as if car designers left out the steering wheel. I’m with you hoping that Nikon have done a decent job here, but worried by the fact they they scarcely mention the EVF in their press release, no specs, nothing. Just ‘EVF’.


If DPR is right about the lack of speed, I thoroughly do not understand Nikon.
Surely they can stick any modified DSLR imaging processor in there – 12.2 MP only to process – and make it faster than the Canon G-series. They have these processors already developed, can’t add more than a few dozen bucks on the price.

That would thoroughly kill the G-series: faster action, more useful zoom range, swivel screen, and an actually useful EVF.


Wetsleet, Nikon mentioned it, look above in the comments it was found in detail.


@Marvol Well that’s because like all companies, they’re not just making the best products they can for each segment. Rather, all decisions are being made by useless *idiots* in their marketing dept.


Great job, I applaud. After Pana LF1 being the pioneer Nikon comes with better and usable EVF (230k EVF of LF1 is actually insufficient). Now the next logical step would be putting a decent EVF to a camera with bigger sensor. The most obvious candidate for me is the Canon G1x: 1,5″ sensor plus decent EVF (instead of stupid optical tunnel) would make a perfect combination. Or the Sony RX100; LF1 and P7800 showed that EVF doesn´t add much to the size of the camera.
So come on Canon, Sony… pair a bigger-sensored compact with EVF and it will be a hit!


No eye sensor is a bit of a downer on an otherwise very good camera. Also hope it isn’t the 921K dot EVF from the Samsung NX10 and Olympus VF3 – They were just awful. 921K dots is fine, but it needs to have good solid colour reproduction and brightness that other 921K dot EVFs to date have lacked.


Yes, 1,4M EVF would be better (e.g. the one from V1), but still better than Panasonic LF1 with only 230k dots.


Possibly. But a terrible EVF is a terrible EVF. The one from the V1/V2 would have been excellent, but so long as it is a newer breed EVF than the earlier ones than I am sure it will be fine.


Rx100 is way better…
And probably a cropped photo from 100mm to 200mm is better then a shot taken at 200mm whit this small microsensor.
Is ilarios that now, whit many canon and nikon having articulated lcd, this become very very important….Before….Junk.


Way better? Nah. Different type of camera. Better sensor? Yes. Better everything? No.


@ antimateria .. Only thing aboout the RX100 that is better is the sensor, but the Nikon’s sensor produces some very good images. Apparently you haven’t used one, nor in Raw either because you don’t know what you’re talking about.


Sony, please, make an Rx10 whit aps-c sensor same as ilc 3000, evf and a collapsable 16-50, more small of this big Nikon whit small sensor and G1x.
Sony, you can, please.
A Nex 6 whit 16-50 is not so big……..


This is a Nikon article, I think you replied to the wrong one. Sony did make a small 16-50mm lens for NEX maybe you missed that news. Do a search.


The NEX 6 with the 16-50 lens is practically the same size as this- the lens is a little bit bigger, but close enough. Get that.


If it has a lens cap not so fond of that. Small sensor. But EVF, hooray and very good Nikon! Articulated screen. 2.0 to 4.0, fine.

But waiting for more small compacts with EVF. Maybe in a pocket 15-20 x zoom? Nikon got it right. Panasonic not? (and why is EVF specification not as important as LCD specification for some?)


key for me
is if this Nikon coolpix finally gets
exposure simulation live preview fulltime (ES-LV) like Canon PowerShot G series and SONY CyberShot R series or not…

since Nikon’s current V/J mirrorless also lack ES-LV; but m43 now have

now that the coolpix have PowerShot VASS (vari-angle swivel screen), does it follow it has ES-LV, too?

if not
then my interest is zero for any nonESLV Coolpix


Looks like it’s a very much evolved descendant of my still-working CP8400:
– Fast zoom lens
– Articulated screen
– Hot shoe
– Built-in flash

If only it started at 24mm FX equivalent . . .


24mm FF equivalent fov is sorely missing on any prosumer Nikon dcam

ditto Canon 24 missing from Canon PowerShot G series, too

I have no interest in s100/s110 24mm powershots, no VASS !


Given that composition is about the only area of photography still under the control of the typical point and shoot, it is ironic that the viewfinder has remained such a neglected area of camera design for so long. More so that the very cameras targeted at this audience have been the first and the worst offenders, ushering in and then maintaining the absence of a proper viewfinder.


The EVF is a quantum leap over Panasonic’s weak effort in their new effort. The Nikon ticks nearly all the boxes except one: 24mm at the wide end. I would gladly sacrifice 200mm for wide angle as digital zoom can take care of extra length when you need it (less often than wide angle). So all three start at 28mm (LF1, G16 & P7800) leaving a hole in the market for a 24mm-150mm. Olympus?


I’d rather have the tele than the wide tbh. I’d be happier if it was a 35-300mm lens. 28-200mm seems to be a good compromise.


“The EVF is a quantum leap over Panasonic’s weak effort”
How do you know? I’ve searched in vain for any spec on the Nikon EVF. Have you seen any details?


Quoting the intro to the preview:

For those with a short memory, P-series cameras prior to the P7700 had optical viewfinders. The P7700 got rid of that entirely, but gave users a fully articulating LCD in exchange. On the Coolpix P7800 the viewfinder has returned, in electronic form. The EVF has 921,000 dots and covers 100% of the frame.


I’m in two minds as to whether that spec is just confused from the screen spec, which is identical. There is no mention of the EVF spec in any of the Nikon material that I have seen, eg:

OK. Found it at last, here, burried:


The LX7, P330, S110, etc. all start at 24mm. I agree with your premise though, give me the wide angle. 24-150 would be a very nice range indeed.

The EVF in the Panasonic may be crummy, but it’s SO tiny. No other camera of that form factor has a better one, since it’s the only model that fits the EVF at all.


Same but different and back to the future. P60 of 2008 had EVF-a trail that Nikon should have followed. Just don’t know why more compacts didn’t go this route. Nothing revolutionary but may be a nice user.


I bet Canon is saving the flippy screen and EVF for the G2X.

Rod McD

The Canon G1X already has a swivel screen. I agree that it would be nice to see an EVF in preference to the 80% tunnel finders they’ve used through the G series. Don’t know if it’s going to happen…….


The horrible tunnel viewfinder on the Canons is a deal breaker for me. No viewfinder at all is a double deal breaker. The market seems to be shifting to viewfinders at last! Now, lets get a 24-150mm and Roberta is your aunt!


I know the G1X has a flippy screen. Canon saved it for the G1X instead of putting it on the G15. I am saying they are likely doing the same thing with the G16 and G1X successor. Remember the P7800 is Nikon’s Highest end P&S so of course to got all the goodies. The G1X/potential G2X, not the G16, is Canon’s highest end P&S so they are probably saving the fancy extras like an EVF and flippy screen for the G1X successor to help convince people to pay higher price versus the G16.


Comparing the $550 P7800 to the $600 RX100, you get:
– a smaller sensor
– a larger body
– a slower lens
– a shorter ISO range
– fewer video options

All in exchange for what? An articulated screen and an EVF?


You forgot…
Longer Zoom range
Full compatibility with the Nikon flash system including wireless
Direct button access
Customizable controls
Better video options, with full control and AF throughout the Zoom range

Rod McD

Methinks you’ve been a bit selective. Yes the sensor is smaller, and the shorter ISO range goes with that. Yes the body is bigger but it features an EVF, a tilt screen, a host of external controls and grip that the RX100 design omits. And the lens might be marginally slower than the RX100’s lens at the wide end, but it’s longer and faster at the long end. (I can’t speak about the video – not something I use).

It’s horses for courses – they’re different cameras. I don’t plan to buy either, but I’ll give Nikon the credit for coming out with a decent feature set.

If I do have any doubts, I share the concern about the sensor size – the obvious trend is upwards and for good reason. If Nikon brought out a similar camera with a larger sensor it could be brilliant. It would also be bigger, heavier and dearer and it’s unlikely that it’s lens could offer the same zoom range and still retract to a flat package.


Honestly. Hands up anyone who really likes holding a camera out from their face and composing on an lCD. It horrible, it’s tiring, and a pain in the sun.


Spot on!
Maybe one day we will look back in wonder at the lost decade of camera design, when they forgot about the most important aspect of the interface – the viewfinder.
Every so often I take a peek through the viewfinder of my old Nikon FE2, just to remind myself how it used to be – an eyeball full. We are stilll waiting to get back to that point.


Calling a 28-200mm 2.0-4.0 slower than a 28-100 1.8-4.9 as a con seems a little disingenuous, doesn’t it? On the whole, the Nikon lens is faster, AND longer.

As for the bodies- both a very nice. Have you handled both? They aren’t competing with each other, they’re far too different. The rx100 is a beautiful pocket camera, the p7700 is a great travel/hobbyist cam.


i believe the p7700 didnt flash with the SB400, and if so, then this model wont either.
BIG bummer. dont want to stick a huge flash on top.


I had the P7100 and it worked with an aftermarket Sunpak clone of the SB400. Had something changed in the 7700 to prevent operation of smaller flash units ?

Franka T.L.

Now we are finally talking …. this one might not break new ground, or give you stellar feature / spec, but its perhaps the best and most rational of all needed feature all combined in a sensible and still compact form factor. The only thing missing is a large sensor, but I would accept that over the lens ( constraint in speed and size ).

Credit where credit’s due, Nikon, I applaud you for not trying to outdo the spec and instead focus on delivering a true P level ( dedicated photographer centric ) platform


I don’t see how this could possibly be a better buy than any other premium compact. Its only advantage seems to be zoom range (200mm vs 100-140mm on other premium compacts), and even that’s not that big a deal when you consider that the RX100’s 20MP pics can be cropped down to simulate 200mm equiv. zoom while still retaining nearly as much detail as this thing’s 12MP images.


True, but the articulating screen
Fully accessible button layout
It’s customizable controls
Full compatibility with the full Nikon wireless flash system
100% EVF viewfinder
and optical performance, sure make a sweet package


Not sure that it is elegant and DPReview doubts it’s performance. However it looks very good on paper. Now about that senor size Nikon. You guys have a good relationship with Sony.


This actually looks pretty decent, I must say I prefer the styling of the Fuji x20 though. It’ll be interesting to see how they compare.


Now if nikon comes with a silver (top plate) version.. This would look retro.. And cooler!, 🙂 (maybe) …


If only they had widened the lens to 24mm, oh well maybe next time.

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