This Week In Real Estate Video #49 – How Much Narration?

Malia3322 E Terrace St by Malia Campbell Photography: Malia sent me this first shoot that she did completely with her new Canon C100. This little video is now on my short list of all time favorites! I think this is a wonderful example of how smooth camera moves, lovely focus pulls and elegant music can make a rather ordinary property feel very special. Besure to view this full screen. Great job Malia!

17 Peppergrass Rd, Cape Elizabeth, ME by Michael and Laura Sosnowski: Michael and Laura are both Realtors and regular PFRE readers. Michael describes himself as an amateur photographer/videographer but their combined work on this series of videos looks very professional. This is their first effort doing a narrated video, and they would like feedback from everyone.

2880 The Shores at Summerland, Summerland, BC by Matt Van Emmerik: Matt shoots, edits and narrates and a strong property video. Very well done Matt! My suggestion to Matt was to use some time-lapse sequences of Lake Okanagan to add some visual strength and drama to the lake views.

How much narration is required and when can narration be too much? Of course, there’s no right answer to this question, but some viewers are always going to want more or less narration than others. Some people are verbally oriented and expect to be talked through the property, while others are more visually oriented. To me property video is strongest when  it is very strong visual, and the narration is not so intense that it distracts from the visual component.  If the narration is is just about things I can see for myself in the video then it distracts. After all property video doesn’t need to stand alone, it usually is accompanied by liberal amounts of text description. Video is it’s best when it creates an emotional impact that can’t be done with just words or stills.

What are your thoughts about narration?

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