Hasselblad has posted a short video on its social media channels teasing an announcement set to take place at 1pm CEST (UTC+2) on September 28, 2021.

Hardly any information is shared in the 12-second ‘Beyond Classic,’ teaser, except for a pair of images showing off what appears to be textured grip and a nameplate against a leather-like material.

For now, keep an eye on Hasselblad’s social media channels for further updates. If any other details are released leading up to the announcement, we’ll update this post with the new information.